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Originally posted 10/4/19 - Updated 11/18/22

The average American is exposed to 4,000-10,000 marketing messages a day. The mental ability to screen messages, discarding most and retaining a few, is our personal defense mechanism against a constant bombardment of information. With that level of daily competition, how does your business get remembered?

The key is to entice customers to come to you. Sound complicated? It's really not. Your goal is to be the voice that rises to the surface when customers start asking questions you can answer. Let's take a look at three inbound marketing strategies that will help you make sure your customers never forget you.

1. Delight Them with Content

Consistently produce educational content that adds value to your consumers' lives. One way to do this is by blogging regularly. 77% of internet users read blogs and 61% of U.S. consumers have made a purchase based on a blog post, according to information provided by Tech Client.

growth mode marketing ebook downloadWhat does this mean? By sharing a few of your little-known secrets with the world, you'll attract leads who are interested in the products and services you provide. When you deliver valuable content, you position yourself as the authority figure in your industry.  

Blogs are a regular way to provide potential customers with small bites of information early in their buying cycle. Buyers are regularly asking questions online, and your blogs provide answers.

Contrast that with premium content. Premium content is a blog on steroids. It offers more than surface-level stuff; it's a deep dive into a topic that includes relevant citations, statistics, graphics, and information. A longer form eBook or white paper is content a reader downloads so they can spend more time processing or keep on hand for future reference. Your business is now branded as a higher-level resource for potential customers. 

Once you've created your content, you need to promote it regularly, putting it in front of consumers via email marketing, social media posts, traditional advertising (such as radio and magazines), and digital advertising (such as geofencing, targeting display ads). By constantly producing valuable content, you'll make it hard for consumers to forget you since you're undoubtedly educating them along their buying journeys. They won't forget who their trusted advisor is.

2. Tell Them What They Want to Hear

It's important to segment your contacts. This enables you to send messages to people at relevant points during their journey through the sales funnel. Inbound marketing uses marketing automation systems such as HubSpot to run smoothly. Through marketing automation, businesses can segment their contacts into different groups based on their interests and behavior preferences. This means your business can have relevant conversations with your contacts. You don't have to just talk to everyone the same all the time. Instead, you can provide certain groups with specific content that's tailored to them. Targeting consumers with the information they want is a surefire way to make sure they don't forget you.Connect-Your-Business-With-ConnectedTV-fuze32

3. Be Available to Them

Nobody wants to do business with an absentee brand. In today's on-demand world, consumers expect exceptional customer service to be available at their fingertips, no matter what medium they're using. Your business should be available for direct contact via multiple channels; make it extremely easy for customers to get in touch with you, and you'll be the first company they reach out to when they need your products or services. 

How? Great question! You need to have an infrastructure set up such that your team can quickly respond to inquiries via:

HubSpot marketing automation can also help to streamline these channels and make it easier for your business to appear available, even when nobody's in the office. It's all about convenience and catering to your customers at the times and places they're looking for the stuff you provide.

By practicing inbound marketing, you can delight consumers with content, have relevant conversations, and be available to customers as a valuable resource. It's your job to deliver knock-your-socks-off content that resonates with your readers, enabling them to easily find you when they need your help. Of course, you can always join the masses fighting to be one of the 5,000 daily messages that stick. But if you're looking for a way to be remembered, contact us today. subscribe to the marketing blog

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