So, you already know the importance of inbound marketing. You know the significance of the inbound methodology as a whole: attract, engage, and delight. Here’s a quick refresher of how it all works.
Through this groundbreaking, modern-day method of lead generation, businesses are able to attract leads through the use of search-engine-optimized content, such as blogs, eBooks, videos, webinars, and more. From there, businesses can convert their inbound generated leads into highly qualified prospects through the use of even more valuable content. And before you know it, these businesses are delighting all of their newfound customers with even more tailored content and a stellar customer service experience. Remember: We’re talking customers that these businesses never had to find; They are customers that found them!
Sounds pretty great, right? Well, it is! Inbound marketing puts businesses on the fast track to success by allowing strategic content to do the selling for you! (Go ahead and say goodbye to cold calling!) But in order for inbound marketing to work for your business, there must be a comprehensive marketing automation system serving as its backbone. That’s where HubSpot comes in!
What is Marketing Automation?
According to HubSpot, marketing automation refers to any software that streamlines various marketing actions. Many marketing departments have to automate repetitive tasks on their own. This means that emails, social media, and other website actions are kept separate and do not function together for the sake of one underlying goal. The technology of marketing automation integrates these tasks, making them easier for consolidation and tracking purposes.
For example, a typical inbound marketing strategy involves, but is not limited to, the following:
- A strategically written blog filled with keywords designed to improve a business’ SEO
- An eye-catching social media post that includes a link to said blog
- An email marketing campaign that promotes said blog
- A call-to-action (CTA) within said blog that encourages a further action from readers
- A landing page that offers additional content, such as an eBook
- A form on said landing page that collects contact information in order to generate a lead
- A structured system for tracking all communication with said lead
- A reporting system for measuring success (visits, opens, click rates, etc.) on all components mentioned above
Now, think about attempting to execute each of the above inbound essentials separately. It’s virtually impossible, at least if you want to be able to track progress, customer relationships, and success rates in a comprehensive way. Hence the reason that marketing automation is an essential component of any inbound marketing strategy.
What is Hubspot?
HubSpot is one type of marketing automation software. But it’s not just any sort of software. We believe it’s the best software out there and it’s crucial to your business’ future inbound marketing success.
HubSpot software includes all of the tools your business could ever need to practice inbound marketing: Email, SEO, social media, blogging, landing pages, analytics, customer-relationship management (CRM), and more! But it’s not just that: HubSpot is recognized by many to be the #1 marketing software in the world! That’s because HubSpot’s services are award-winning, the company provides extensive training, and they offer a support team that seeks to help companies master the art of inbound themselves.
Remember all of the inbound components we mentioned above? HubSpot consolidates all of those into one comprehensive platform. That means that your business’ marketing team can easily create and promote your inbound content. Your marketing staff can also accurately track your content’s performance. In addition, your sales team can then use HubSpot for following up with and nurturing the leads that such content generates. And finally, managers can monitor analytics and generate accurate reports in one comprehensive, “fuzed-together” way.
Because of this all-in-one approach, many businesses find that choosing HubSpot allows them to eliminate other third-party software options they had previously been using. That’s money you’re saving that you could potentially invest right back into your highly effective inbound marketing strategies!
It’s simple: HubSpot makes lead generation inevitable and conveniently streamlines the entire process! Want to explore HubSpot even further? Call us for more information.