Wouldn’t it be great if your business had a system in place that helped you take the manual labor and guesswork out of sending personalized emails, scheduling social media posts, and nurturing leads? Well, you can! Enter: Marketing automation, your business’ answer to automating and streamlining repetitive tasks that are crucial for lead generation and conversion.
So, let’s cut right to the chase: What is marketing automation anyway? Below you’ll find a quick and easy-to-understand definition of marketing automation in under 200 short and sweet words.
What is Marketing Automation?
Marketing automation refers to any software program that streamlines various marketing actions. One example of such software is HubSpot. The truth is that too many of today’s marketing departments have to manually perform repetitive tasks on their own. This means that emails, social media, and other website actions are kept separate and do not function together for the sake of one underlying goal. The technology of marketing automation integrates these tasks, making them easier for consolidation and tracking purposes.
Marketing automation is also essential for lead nurturing. Here’s an example: Let’s say one of your website visitors downloads an eBook. Through marketing automation, a workflow can be set up to send a personalized email to that lead, thanking them for downloading and providing them with the link to access the content. Another workflow can be set up to check in with that lead a few days later, asking them if they found the content valuable and proactively checking to see if they have any questions. Even more follow-up emails can be sent to that lead after that – Emails that can be personalized based on whether or not the lead opened the last email.
Pretty cool, huh? Marketing automation allows your business to be personalized, responsive, and prompt. It allows you to streamline repetitive tasks. And most importantly, it allows you to nurture leads with the appropriate context, bringing the right message to the right person at the right time.
Want to learn more about HubSpot and perhaps even test out a free demo? Contact us for more information.