One of the most effective ways to connect with your target audience, generate leads, and promote your brand is through digital marketing. Unfortunately, there are many digital marketing misconceptions and myths that have interfered with this powerful marketing tool, making it seem less than it is overall.
Thankfully, we have compiled a comprehensive look at some of the most common misconceptions about digital marketing to demystify the entire process. Read on to learn more:
1. I Have a Website - That's All I Need, Isn't It?
This myth has led many businesses to think all they have to do is create a website, and suddenly they will take advantage of all digital marketing has to offer. However, no business will be discovered simply by creating a website. Instead, for you to truly get the most out of your website and promote and grow your digital presence and ensure you are discovered, there are other tools you can use to grow your website's traffic and capacity to generate leads. It takes more than a website. It may require digital marketing, SEO, traditional marketing, content marketing plan, inbound marketing strategy, etc.
2. Digital Marketing Isn’t Meant for Small Businesses
This one is just crazy. Every single business, no matter its size can benefit from quality digital marketing. In fact, digital marketing can level the playing field a bit giving even smaller businesses access to potential customers they might not have been able to access before the explosion of digital content.
After all, digital marketing can help small businesses reach a wide audience quickly, which is a budget-friendly way to market your brand. It’s also time effective, which is especially important to hard-working small business owners who are trying to fulfill many roles at once within their companies.
3. It’s Impossible to Market Effectively to Everyone Online
Admittedly, the internet overall has a huge, expansive audience. However, this copious audience does not mean you cannot reach people interested in your business through the use of digital marketing. You can actually reach a greater concentration of higher qualified potential clients through digital advertising, making it a super efficient method of reaching the right people.
It’s important to remember that around 60% of your website visitors will be accessing your site via a mobile device. Therefore, you can literally ensure that your business is in the palm of your customers’ hands, no matter what their interests are.
4. There is No Easy Way to Measure ROI Online
As with any type of marketing, you want to know if it is working. This is your ROI or return on investment. Thankfully, digital marketing provides some of the best analytics you can find showing you exactly how your marketing efforts are working and turning into eventual sales.
Digital campaigns can be tracked with details you cannot even imagine, letting you know to the smallest nuance what is and what is not working for your brand. Therefore, instead of not being trackable as the myth says, digital marketing ROI is perhaps one of the easiest methods to track in terms of effectiveness and specific data points.
5. Your Audience Cannot Be Reached Online
While several years ago this myth might have held some weight, today it is simply nonsense. Now, today’s consumers are online and looking to connect with businesses online. Therefore, your online presence in today’s modern world is not only beneficial but pretty much necessary.
In fact, without utilizing digital marketing strategies in today’s market, there are many potential customers you will simply fail to reach. The growth of digital tracking makes it super easy to pinpoint exactly who you are targeting, down to specific online search interests, geography and more. You can track their response to your campaign and continue to follow interested people who haven't converted yet. That targetability is unique to digital and makes it a powerful asset in your marketing toolbelt.
6. You Should Only Invest in Digital Marketing Instead of Traditional Marketing
While digital marketing has many benefits, you cannot invest only in digital methods. To get the best marketing results, you need to invest in both traditional marketing and digital marketing strategies. In fact, digital lift, the number of impressions you make with new potential consumers, increases dramatically when the marketing mix is a combination of BOTH digital and traditional methods.
Marketing isn’t an all-or-nothing approach. Instead, it should be a well-orchestrated comprehensive use of a variety of methods to reach the most potential customers possible. Getting the help of a professional who understands how to utilize each method and which mix is the right combination for your business is the best way to get the most out of your advertising dollars.
Debunking the Myths
It’s clear that the world of digital marketing offers excellent opportunities for businesses to succeed, but only if the myths are dispelled and the reality of digital marketing is understood. At fuze32, we understand how to strike a balance between traditional marketing and modern digital methods that give your business the best of both worlds. Contact us today to learn more about digital marketing and how you could be utilizing it to further enhance your reach as a business and hopefully increase your overall revenue.