Buyer Personas Drive Customer-Focused Advertising

Using buyer personas in customer-focused marketing can help a business succeed by allowing the...

In Magazine, More Is Better - 6 Ways Multiple Ads Per Issue Can Multiply Results

Originally posted 4/30/33 - Updated 11/25/22 You’ve been doing things the same way you’ve always...

Digital Demystified: 6 Misconceptions About Digital Marketing

One of the most effective ways to connect with your target audience, generate leads, and promote...

Want to Build a Strong Marketing Bridge? Follow This Example

Your marketing bridge is quite possibly the most important element of your marketing strategy. But...

Can I Market My Cannabusiness with Digital Advertisements?

Trying to advertise your cannabis brand online isn’t as easy as it should be. Even though the...

Facebook Ads: Do I Really Need Them?

You have probably seen Facebook ads in their natural habitat, and maybe have wondered, do these ads...

Marketing vs Advertising vs Branding - Know the Difference and Why It Matters

We hear these words used every day and while they are similar in nature, they are actually very...

Explore The Possibilities of Social Media Advertising

Astoundingly, by the end of 2020, of those surveyed, some 98% of consumers said they visited a...

How To Fight Ad Fatigue with Native Ads [VIDEO]

The chances are pretty good that, even though you may not have realized it, you’ve probably spotted...

How To Properly Market Your Cannabis Business

Forbes recently reported that legal cannabis is expected to reach $57 billion by 2027. There’s no...

Advertising vs Marketing: What's the Difference?

The continued evolution of technology and the growing influence of digital online marketing...

Biggest Advertising Mistakes: Thinking Short-Term

Making strategic decisions with your eye on short-term gains may seem like a good decision in the...