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To build a thriving business in today’s mobile society, you need powerful marketing tools. After all, the market is extremely competitive, and you need to leverage all marketing strategies to stay ahead of your competitors. The following are some of our favorite and most innovative digital marketing tools you can utilize today to revolutionize your current strategy.
1. HubSpot
With this tool, you can grow traffic, convert leads and prove your ROI for your inbound marketing campaigns. Another benefit is a shortened deal cycle that increases close rates with the provided sales tools. HubSpot is a CRM platform that is powerful, yet easy to use. The company says that you can “create a delightful customer experience and have a delightful time doing it.”
This helpful resource features tools needed for customer service, content management, sales, and marketing. Everything you need in one easy stop. There is a Marketing Hub, Sales Hub, and Service Hub that all offer different types of software and different services.
2. Canva
This user-friendly graphic design platform can be used to create engaging social media graphics, presentations, posters, documents, and other visual content. There are three levels of Canva available to use. Canva Free is for anyone to design anything. Canva Pro, which gives you unlimited access to premium content and special tools, and Canva for Teams, which offers premium workplace tools and allows multiple people to work on the same project.
Having good visual representation like you can create at Canva is important as visual communication through logos, posters, or gifs is more effective than transmitting mere text. As a business professional, you know the value of using visual graphics and even texts with gifs and more, and this tool will help you do it more effectively.
3. Semrush
Use SEMrush to research keywords and calculate ranking data by looking at metrics like search volume and cost per click as well as helping you gather keyword data from Bing and Google. This can help you grow organic traffic. This tool is trusted by some of the world’s leading companies including 10 million marketing professionals and 30% of Fortune 500 companies. It has also received 21 international awards for offering the best SEO software suite.
Marketing professionals who use Semrush claim it’s an effective way to help them move sites up on Google and covers a 360-degree view of projects, giving them a better scope of their project and what strategies might be most effective.
4. Basecamp
With this tool, you and your team members can create projects, track progress, and manage tasks in real-time. To put it succinctly, Basecamp is a simple and imminently effective project management platform that helps your team manage your projects. This software does not make this more complicated. Instead, it allows all team members to work off one centralized location to better manage the many tasks that come along with completing various projects. It removes the “stuff scattered everywhere” feeling and brings everyone back on the same page and on the same team, like regrouping at basecamp.
5. Google Analytics
Through Google Analytics, you can identify trends and patterns in how visitors interact with your website by tracking and reporting website traffic. It basically gives you everything you need to analyze data for your business in one location, so you can make the best decision strategy-wise for your brand. You can check the performance of your content, products, marketing efforts, and more.
The analytics aspect of the tool works to give you insights that will help produce results for your business. You can understand your site better and get insights you can only derive from Google’s unique tools. This can help you connect your insights to results. It works in conjunction with Google’s publisher and advertising products to deliver even more results.
6. Grammarly
This helpful tool checks text for spelling, grammar, punctuation, clarity, engagement, and even delivery mistakes. There is a Grammarly Business option that is specifically designed for marketing professionals and other business owners. This will effectively help your team win with effective communication. The tool utilizes AI-powered assisted writing to create a competitive advantage for your team.
They also offer solutions for customer support, HR, marketing, and sales. Grammarly Business can help you improve brand perception by aiding you in constructing high-quality, clear messaging as well as helping you communicate with engaging language that grabs attention quickly.
Bottom Line: There Are Tools to Help
Today’s business and marketing professionals must utilize innovative tools to stay competitive and set themselves apart from their competitors. If you want to know more about how to use these tools or perhaps find out more about our services and how we can help your business create a customized marketing strategy contact us at fuze32 today.
As a business owner, you understand the importance of utilizing any available tools to your advantage as a brand. The above six tools are some of the most helpful available today. They each offer a bit of something different to create a comprehensive approach to marketing overall.
