It’s somewhat easy to think of your website and your marketing as two separate entities. In reality, they actually are or should be, very closely linked, working together for your business’s benefit. Your marketing should fuel your website, making it a machine that is constantly working to attract new visitors and create sales leads.
Inbound marketing, in particular, takes an alternative approach and does just this, starting with valuable content that your target audience wants and is searching for, instead of simply advertising your services. By harnessing the power of inbound marketing to boost your SEO credibility and increase organic traffic to your business’s website, you need to focus on providing valuable information or items your customers want and can practically use. Because we know the true power of inbound marketing, we’ve listed out some ways you can take your content strategy to the next level in order to make your website work better for you:
1. Blogging Works
Put simply, blogging works to boost your SEO and increase organic traffic to your website. Need more proof? According to a recent study by HubSpot, having a quality, consistently updated blog on your business’s website generates 55% more website visitors, 126% more leads, and 434% more indexed pages.
We know that having a blog on your website as part of your inbound marketing strategy is worth your time and investment. But how do you really, successfully “blog”? Here are steps marketers can take in order to ensure their blogs are doing SEO work for them:
- Update Often
- Be Consistent
- Prioritize Headings, Titles, and Descriptions
- Choose Friendly URLs
- Invest in a Good Plug-In/Content Management Software
2. Quality Content is Key
Yes, hypothetically, anyone could write and publish a blog from their website. But before you attempt to do so, it is important to educate yourself on how to publish a blog that houses content that will help boost your SEO and website’s organic traffic, that is why you are here after all! And if you are really serious about seeing quality results from your content efforts, it is important to seek the advice and skill of an inbound marketing expert to develop a custom content strategy unique to your business. So, in summary, if you are going to do a blog, you might as well do it right. Here are some tips if you are looking to take your blog from good, to great:
- Write for People First
- Answer Highly Asked, and Detailed Questions
- Offer Premium Content
- Don’t Cut Your Copy Too Short
- Try Video
3. Study Your Keywords
How many times have you gone to our good friend Google when you need an answer to a specific question or information on any given topic? If we are being honest, the answer is probably daily! Users all over the globe are constantly asking questions when they use Google or other preferred search engines. Companies need to be there to answer these questions, and this is your golden opportunity as a business owner.
Searchmetrics defines keywords as “what users write into a search engine when they want to find something specific.” Whether it’s in the content on your homepage, landing pages, resources section, or blog, all of these locations can house specific keywords that will help lead visitors to your website, helping answer their questions. It’s all about researching, and then including these keywords in your content in order to provide the most value to the audience. So, we suggest researching and studying keywords using free tools such as SEM Rush. This is an easy way to see what keywords are trending, as well as see what keywords are currently leading visitors to your website. And as you are doing this, consider asking yourself the following questions in order to better develop your content and keyword strategy to better reach your target audience:
- What are your visitors searching for?
- What topics are they curious about?
- What led them to your page?
- What answers were they seeking?
We hope that this information has provided some valuable insight on how inbound marketing can help boost your SEO and make your website work for you by providing a quality and effective user experience. Our team of inbound marketing professionals would be happy to discuss these points further and to deliberate an inbound plan of action that is unique to your business's wants and needs. Interested in learning more? Reach out today to start a conversation.