--- title: Creating an Inbound Marketing Funnel that Converts description: Create a marketing funnel that converts visitors to customers. Attract, engage, and convert your audience with valuable content to maximize sales. image: https://blog.fuze32.com/hubfs/creating-an-inbound-marketing-funnel-that-converts.jpg --- [![fuze32](https://blog.fuze32.com/hs-fs/hubfs/raw_assets/public/Fuze32Marketing_January2024/images/fuze32logo.png?width=183&height=1101&name=fuze32logo.png "fuze32")](https://fuze32.com/) ### Audio Production Services - ### [![audio-production-header-scaled-1-2048x1366](https://blog.fuze32.com/hubfs/audio-production-header-scaled-1-2048x1366.webp) Audio Production fuze32, your destination for Audio Production Services, transforms your audio vision into reality. 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Our experienced team crafts bespoke content strategies, specializes in expert eBook writing, provides top-rated blog writing services, and delivers powerful email campaigns. With a focus on tailored solutions, transparency, and meaningful connections, fuze32 transforms your brand's narrative and engages your audience in unique ways. Partner with us for a content experience that captivates and resonates.](https://fuze32.com/services/content-production/) - ### [![blog-creation-scaled-1-2048x1366](https://blog.fuze32.com/hubfs/blog-creation-scaled-1-2048x1366.webp) Blog Production Transform your brand with fuze32's top-rated blog writing. Our expert team crafts engaging, customized content, ensuring your brand becomes a trusted industry thought leader. 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With tailored strategies, we ensure impactful connections and outstanding results for your brand on LinkedIn.](https://fuze32.com/services/digital-advertising/linkedin-ads/) - ### [![digital-ads-featured-image-scaled-1-1536x985](https://blog.fuze32.com/hubfs/digital-ads-featured-image-scaled-1-1536x985.webp) Programmatic Advertising fuze32, your Programmatic Advertising Agency, specializes in data-driven, scalable solutions. With a skilled team, we optimize strategies for impactful results, ensuring your brand excels in the ever-evolving digital advertising landscape.](https://fuze32.com/services/digital-advertising/programmatic-advertising/) - ### [![retargeting-scaled-1-1536x1014](https://blog.fuze32.com/hubfs/retargeting-scaled-1-1536x1014.webp) Remarketing & Retargeting fuze32's Remarketing Services use personalized digital targeting to re-engage past visitors, boost brand visibility, and maximize conversions with diverse ad formats and expert insights.](https://fuze32.com/services/digital-advertising/remarketing-services/) ### Graphic Design Services - ### [![graphic-design-scaled-1-1536x1024](https://blog.fuze32.com/hubfs/graphic-design-scaled-1-1536x1024.webp) Graphic Design Choose fuze32 as your graphic design agency for a personalized approach that transforms your creative vision into captivating designs. With comprehensive market research, customized design solutions, expert execution, continuous support, and performance analysis, our skilled team ensures your brand's visual identity not only captivates but also aligns strategically with your business goals. Expect more than beautiful designs – expect a dedicated partner committed to your success.](https://fuze32.com/services/graphic-design/) ### Inbound Marketing Services - ### [![inbound-marketing-scaled-1-2048x1366](https://blog.fuze32.com/hubfs/inbound-marketing-scaled-1-2048x1366.webp) Inbound Marketing fuze32's Inbound Marketing service elevates your online presence through engaging content and tailored strategies. Benefit from research, marketing automation, and campaign analysis to attract, engage, and convert your audience, driving website traffic and boosting profitability.](https://fuze32.com/services/inbound-marketing/) ### Marketing Strategy Services - ### [![marketing-strategy-scaled-1-1536x1025](https://blog.fuze32.com/hubfs/marketing-strategy-scaled-1-1536x1025.webp) Marketing Strategy fuze32, your Marketing Campaign Planning Agency, creates personalized, data-driven campaigns for measurable success. Our experienced team excels in strategic planning and execution to elevate your business with impactful marketing.](https://fuze32.com/services/marketing-strategy/) - ### [![campaign-planning-scaled-1-1536x1024](https://blog.fuze32.com/hubfs/campaign-planning-scaled-1-1536x1024.webp) Campaign Planning Boost your business growth with expertly crafted, data-driven marketing campaign planning. Our experienced team executes strategies with precision, measures success transparently, and provides ongoing support. Ready to drive real results? Partner with us today.](https://fuze32.com/services/marketing-strategy/marketing-campaign-planning/) - ### [![marketing-reports-scaled-1-1536x1025](https://blog.fuze32.com/hubfs/marketing-reports-scaled-1-1536x1025.webp) Marketing Reports Unlock the power of your marketing data with fuze32. Our expert team delivers in-depth analysis, actionable insights, custom reports, and timely updates to fuel your business success.](https://fuze32.com/services/marketing-strategy/marketing-reports/) ### Media Buying Services - ### [![media-buying-heaqder-scaled-1-1536x979](https://blog.fuze32.com/hubfs/media-buying-heaqder-scaled-1-1536x979.webp) Media Buying Fuel your brand's reach with fuze32, a Media Buying Agency with over 50 years of experience. Our seasoned team crafts personalized media plans, excelling in traditional advertising, radio advertising, and print advertising, ensuring your message resonates with your target audience at the right time and achieves maximum return on investment.](https://fuze32.com/services/media-buying/) - ### [![print-ads-featured-image-scaled-1-1536x1025](https://blog.fuze32.com/hubfs/print-ads-featured-image-scaled-1-1536x1025.webp) Print Advertising fuze32 crafts captivating print ads that elevate your brand. With strategic creation, meticulous detail, innovative design, and effective distribution, we ensure your ads captivate and inspire. Contact us to bring your brand's vision to life through print advertising.](https://fuze32.com/services/media-buying/print-advertising/) - ### [![radio-ads-featured-image-scaled-1-2048x1365](https://blog.fuze32.com/hubfs/radio-ads-featured-image-scaled-1-2048x1365.webp) Radio Advertising fuze32 creates impactful radio ads that resonate with your target audience, driving measurable success for your brand. Contact us to elevate your marketing with customized radio advertising.](https://fuze32.com/services/media-buying/radio-advertising/) - ### [![tv-ads-scaled-1-1536x1025](https://blog.fuze32.com/hubfs/tv-ads-scaled-1-1536x1025.webp) TV Advertising fuze32 excels in creating impactful TV ads that capture your brand's essence and resonate with your audience. Our experienced team manages the entire process, from concept to strategic placement, ensuring your brand shines on the small screen.](https://fuze32.com/services/media-buying/tv-advertising/) ### Photography Services - ### [![photograhy-featured-image-scaled-1-2048x1310](https://blog.fuze32.com/hubfs/photograhy-featured-image-scaled-1-2048x1310.webp) Photography fuze32, your business photography agency, offers over 35 years of industry expertise to capture the perfect moments for your brand. With a diverse range of services including business, product, sports, and editorial photography, our detail-oriented approach ensures customized solutions that align with your brand image, exceed expectations, and transform your visual narrative.](https://fuze32.com/services/business-photography/) ### Search Engine Optimization Services - ### [![seo-featured-image2-scaled-1-1536x813](https://blog.fuze32.com/hubfs/seo-featured-image2-scaled-1-1536x813.png) Search Engine Optimization Elevate your online presence with fuze32, the SEO experts. Our tailored strategies, including keyword research and content optimization, boost rankings and user engagement. Trust us for detailed analysis, transparent reporting, and a strategic approach to maximize your online success.](https://fuze32.com/services/search-engine-optimization/) ### Social Media Services - ### [![social-media3-scaled-1-2048x1150](https://blog.fuze32.com/hubfs/social-media3-scaled-1-2048x1150.png) Social Media fuze32, your Social Media Marketing Agency, is dedicated to amplifying your brand's online presence. With tailored strategies, in-depth industry research, and a focus on optimized video content, we ensure your brand stands out across platforms like Facebook, LinkedIn, TikTok, and Instagram, driving meaningful engagement and delivering results in the dynamic world of social media.](https://fuze32.com/services/social-media/) - ### [![social-media-header1-scaled-1-2048x1318](https://blog.fuze32.com/hubfs/social-media-header1-scaled-1-2048x1318.png) Organic Facebook & Instagram fuze32 provides expert Facebook and Instagram marketing with tailored strategies, content creation, innovative techniques, and optimized videos. 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From dynamic keynote speakers to customized training sessions, we deliver actionable insights on marketing, leadership, customer service, and more. Tailor every experience to meet your organization's unique goals.](https://fuze32.com/services/speaking-training/) - ### [![shutterstock_1363065797](https://blog.fuze32.com/hubfs/shutterstock_1363065797.webp) True Colors Illuminate your team's dynamics with True Colors from fuze32. Understand personalities, boost collaboration, and nurture a vibrant workplace culture. Reach out to begin your journey toward better communication and engagement.](https://fuze32.com/services/social-media/facebook-marketing/) ### Video Production Services - ### [![video-production-featured-image2-scaled-1-1536x1024](https://blog.fuze32.com/hubfs/video-production-featured-image2-scaled-1-1536x1024.png) Video Production fuze32 is your premier Video Production Agency, specializing in creating captivating, custom video content that goes beyond visuals to tell engaging stories. With comprehensive market research, expert storytelling techniques, professional production quality, and targeted distribution strategies, we ensure that your videos not only look polished but also deliver measurable results by reaching the right audience at the right time.](https://fuze32.com/services/video-production/) - ### [![video-prodcution-tv-commercials-scaled-1-1536x864](https://blog.fuze32.com/hubfs/video-prodcution-tv-commercials-scaled-1-1536x864.png) Commercial Video Production Elevate your brand with expert commercial video production. Our experienced team crafts tailored, high-quality videos that captivate your audience and drive success. Choose us to transform your brand's narrative through compelling visual storytelling.](https://fuze32.com/services/video-production/commercial-video-production/) - ### [![social-media-video-production-scaled-1-1536x1024](https://blog.fuze32.com/hubfs/social-media-video-production-scaled-1-1536x1024.png) Social Media Video Production Elevate your brand on social media with our expertly crafted and tailored video production. Boost engagement, increase visibility, and drive conversions across platforms like Facebook, Instagram, LinkedIn, TikTok, and more.](https://fuze32.com/services/video-production/social-media-video-production/) - ### [![youtube-videos-freatured-image-and-header-scaled-1-1536x1024](https://blog.fuze32.com/hubfs/youtube-videos-freatured-image-and-header-scaled-1-1536x1024.png) YouTube Video Production Elevate your brand with expert YouTube video production. Our team crafts engaging, high-quality videos optimized for impact. Choose us for customized strategies and transparent processes. Contact us to bring your brand vision to life on YouTube!](https://fuze32.com/services/video-production/youtube-video-production/) ### Web Design & Development Services - ### [![web-design-featured-image-scaled-1-2048x1229](https://blog.fuze32.com/hubfs/web-design-featured-image-scaled-1-2048x1229.png) Web Design & Development fuze32 is your go-to Web Design & Development Agency, dedicated to creating impactful and user-friendly websites. From custom designs that capture your brand's essence to reliable hosting services with >99% uptime, we provide end-to-end solutions, ensuring your website not only looks great but also functions seamlessly.](https://fuze32.com/services/web-design-development/) - ### [![web-design-header-scaled-1-2048x1366](https://blog.fuze32.com/hubfs/web-design-header-scaled-1-2048x1366.png) Website Hosting Elevate your online presence with reliable hosting services. Experience top-notch performance, robust security, and minimal downtime. Choose hassle-free hosting for your website's success.](https://fuze32.com/services/web-design-development/website-hosting/) - ### [![web-design-header1-scaled-1-2048x1366](https://blog.fuze32.com/hubfs/web-design-header1-scaled-1-2048x1366.png) WordPress Web Design Elevate your online presence hassle-free with our expert WordPress hosting services. From optimized performance to robust security and scalability, we ensure your website runs smoothly, allowing you to focus on growth.](https://fuze32.com/services/web-design-development/wordpress-web-design/) ### Case Studies - ### [![fuze32-case-study-logos-04](https://blog.fuze32.com/hubfs/fuze32-case-study-logos-04.png) Missouri Department of Corrections](https://fuze32.com/case-study/mo-department-of-corrections/) - ### [![fuze32-case-study-logos-03](https://blog.fuze32.com/hubfs/fuze32-case-study-logos-03.png) Steve's Pest Control](https://fuze32.com/case-study/steves-pest-control/) - ### [![fuze32-case-study-logos-01-e1706884933143](https://blog.fuze32.com/hubfs/fuze32-case-study-logos-01-e1706884933143.png) MO Dept of Health & Senior Services](https://fuze32.com/case-study/mo-department-of-health-senior-services/) - ### [![fuze32-case-study-logos-02](https://blog.fuze32.com/hubfs/fuze32-case-study-logos-02.png) Missouri Vein Care](https://fuze32.com/case-study/missouri-vein-care/) - ### [![TPC](https://blog.fuze32.com/hubfs/TPC.jpg) The Payroll Company](https://fuze32.com/case-study/the-payroll-company/) ### About fuze32 - ### [![shutterstock_1244225560-scaled-1-1024x611](https://blog.fuze32.com/hubfs/shutterstock_1244225560-scaled-1-1024x611.png) About fuze32 We are a full-service advertising agency specializing in comprehensive marketing strategy and creative campaign production. That’s a fancy way of saying that we help you find the right customers in the right places, uncover your business’s unique story, create a compelling and memorable campaign around that story, and tell that story until you see results.](https://fuze32.com/about/) - ### [![shutterstock_1781503655-scaled-1-1024x683](https://blog.fuze32.com/hubfs/shutterstock_1781503655-scaled-1-1024x683.png) Join the Team fuze32 is looking to add new team members to our B2B sales team in Columbia, Missouri. Spark business growth with local clients through customized advertising solutions. 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To ensure the journey goes to plan, you need an effective funnel that seamlessly guides people from point A to point B. This funnel is the cornerstone of your [digital marketing strategy](https://blog.fuze32.com/blog/how-to-use-webinars-to-boost-your-digital-marketing-strategy), serving as the roadmap for you and your customers. Ready to learn how to create an inbound marketing funnel that converts? Here’s what you need to know. ## What is an Inbound Marketing Funnel? An inbound marketing funnel is a precise series of steps that guide visitors from awareness of your brand to becoming your loyal customers. Essentially, it’s turning cold organic traffic into warm leads [using valuable content](https://blog.fuze32.com/blog/fuze32/blog/premium-content-for-premium-results) that aligns with their needs and interests at each stage. The process kicks off by spreading the word about your products and services. This initial lead generation step is the awareness stage, where you spotlight your offerings. It’s also when you share what makes your brand stand out. [![Digital dictionary](https://no-cache.hubspot.com/cta/default/9486216/345e4bb7-7035-40ce-ab5d-980a92801539.png)](https://cta-redirect.hubspot.com/cta/redirect/9486216/345e4bb7-7035-40ce-ab5d-980a92801539) Following that is the comprehension stage. At this point in the funnel, you provide valuable information and answer questions to help people learn why they should buy your offerings. You might present your products and services as solutions to their pain points. Or highlight why your products outperform the competitors in every way possible. The third stage is the conviction stage, where the magic of building lasting customer relationships happens. By now, you’ve captured the attention of your prospects and shown them why your products and services are worth buying. So, it’s time to use personalized marketing content to convert interested candidates into loyal customers and advocates for your brand. The last stage is the action stage where a lead becomes a customer. It's here that you have an opportunity to continue to 'wow' them with quality information and resources so that they continue to make purchases of additional products and services and are eager to share your business with their friends.  ## Creating an Effective Inbound Marketing Sales Funnel [Inbound marketing](https://fuze32.com/services/inbound-marketing/) is the process of inviting prospects to your website through quality content and nurturing down the buying funnel through helpful and relevant information, inviting them to take the steps needed to convert. Ultimately, the process culminates with them becoming a customer. Here's how it works:  ### Step 1: Identify Your Audience The first building block of your successful inbound marketing funnel is to know your audience inside and out. The best way to do that is by [crafting detailed buyer personas ](https://blog.fuze32.com/blog/buyer-personas-drive-customer-focused-advertising)that outline their demographics, goals, challenges, objections, and questions. This foundation will inform your entire funnel, guiding how you attract, engage, and convert your target audience. Collect data from your existing customers and prospects using surveys, interviews, and website analytics. Look at who they are and what they want from your brand. Explore what your audience aims to achieve. Also, consider their personal and professional goals, motivations, and pain points. Then, finish your research by anticipating any objections and questions your potential customers might have about your offerings. ### Step 2: Map the Customer Journey Next, you must map the customer journey to explore how[ your target audience ](https://blog.fuze32.com/blog/how-sem-can-help-your-reach-your-target-audience)moves from awareness to making a purchase. Once completed, this roadmap will guide your efforts, helping your marketing and sales teams navigate every touchpoint and interaction. Start mapping the customer journey by identifying the specific actions, objections, and questions your personas may encounter at each stage. Expect these insights to greatly differ at the awareness, comprehension, conviction, and action phases. In the awareness stages, people are just getting to know your brand, so they’ll likely be focused on understanding what you offer. In the comprehension stage, the inquiries often get more specific as potential customers seek to understand the unique value your offerings provide. Finally, in the conviction stage, they’re likely to compare options before wanting to learn how to buy. [![Is-Inbound-Marketing-Right-for-your-Business-Checklist](https://no-cache.hubspot.com/cta/default/9486216/3f98a828-4a31-40c5-b772-bc142f676292.png)](https://cta-redirect.hubspot.com/cta/redirect/9486216/3f98a828-4a31-40c5-b772-bc142f676292) ### Step 3: Build Content for Each Funnel Stage With an understanding of your target audience and their journey, you can build content for each inbound marketing funnel stage. Each stage demands a unique approach to keep people moving through the customer journey without a hitch. - Awareness Stage: At the top of the funnel, content should be geared toward sparking interest and curiosity about your brand. Think [blog posts](https://blog.fuze32.com/blog/fuze32/blog/how-to-write-a-blog-5-must-haves-every-blog-post-needs), guides, social media content, informative videos, and [infographics](https://blog.fuze32.com/blog/fuze32/blog/whats-the-scoop-on-infographics). - **Comprehension Stage:** Middle-of-the-funnel content provides more in-depth information that shares the value of your brand and its offerings. Aim to address your customers’ critical challenges with case studies, product comparisons, and testimonials. - **Conviction Stage:** Upon reaching the bottom of the funnel, customers are ready to respond to [clear calls to action (CTAs)](https://blog.fuze32.com/blog/dont-skip-the-cta-call-to-action) that guide them toward purchasing. At this stage, powerful motivators include product demos, free trials, and exclusive discounts. Provide helpful information at the right time, and you’ll lead prospects smoothly through the funnel toward becoming satisfied customers. Step 4: Promote Your Content You’ll actively promote your content at this step, ensuring your target audience sees each piece. Your promotion strategy will depend on [your buyer personas](https://blog.fuze32.com/blog/how-often-should-you-update-your-buyer-persona) and customer journey mapping. Consider where your audience is in the buyer journey, then use that content to attract, nurture, and convert. For the best results, leverage multiple channels to reach your audience where they spend their time. If they spend time on Instagram, share your blog posts to drive traffic to your site. Does your audience prefer email? Send email newsletters with your latest guides, infographics, and videos.   Also, [improve the search engine optimization (SEO) of your website](https://blog.fuze32.com/blog/fuze32/blog/seo...sem...wdym). Think about how your target audience might search for your products and services, then use SEO best practices to drive them your way. ### Step 5: Optimize Landing Pages To ensure your inbound marketing sales funnel works at its best, [optimize landing pages](https://blog.fuze32.com/blog/10-tips-for-creating-landing-pages-that-drive-leads) to create powerful digital gateways. When done correctly, these pages turn curious visitors into qualified leads. Optimizing your landing pages begins with identifying the content offers and campaigns you want to support. Build each one to seamlessly align with the brand messaging you want to share with your target audience. Simplicity and minimalism are key. Ensure your landing page layout is free of distractions so it focuses visitors’ attention on the primary CTA. Communicate the value of your offer clearly while directing visitors to fill out your form. Make sure the form fields are easy to complete and only ask for essential info to minimize friction and increase the success of your landing pages.   ### Step 6: Nurture Leads This final step uses tailored content and conversations to guide leads toward conversion. This crucial phase involves building meaningful relationships with prospects so they see your brand as a partner in their journey. Begin this phase by gauging where a lead stands in the journey. You can tailor your communication and offerings to meet their specific needs with that info. Use behavioral tracking, lead scoring, and explicit buying signals, like quote requests, to assess their readiness to buy. With their readiness in mind, you can move on to sending personalized content to your leads through [automated email campaigns](https://blog.fuze32.com/blog/personalize-email-campaigns). These emails should engage leads with relevant content, answer their questions, and offer solutions to their pain points. ## Gain Loyal Customers by Creating an Inbound Marketing Funnel Creating an inbound marketing funnel takes immense research, planning, and optimization. But you can bet that all that effort is worthwhile. An inbound marketing funnel that truly converts can maximize leads and sales for your business. Once in motion, it keeps generating and nurturing leads in an ongoing cycle, ensuring a steady flow of loyal customers who will fuel your business’s growth for years. 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[ Social Media Marketing](https://blog.fuze32.com/blog/tag/social-media-marketing), [ Inbound Marketing](https://blog.fuze32.com/blog/tag/inbound-marketing), [ AI Marketing](https://blog.fuze32.com/blog/tag/ai-marketing) [ Cathy Atkins ](https://blog.fuze32.com/blog/author/cathy-atkins) 03 October, 2025 #### [How Reddit is an Untapped Goldmine for Marketing Your Business](https://blog.fuze32.com/blog/how-reddit-is-an-untapped-goldmine-for-marketing-your-business) When you think about social media marketing, your mind probably jumps to the usual suspects:… [Read More](https://blog.fuze32.com/blog/how-reddit-is-an-untapped-goldmine-for-marketing-your-business) [ Social Media Marketing](https://blog.fuze32.com/blog/tag/social-media-marketing), [ Inbound Marketing](https://blog.fuze32.com/blog/tag/inbound-marketing), [ SEO](https://blog.fuze32.com/blog/tag/seo), [ Digital Presence](https://blog.fuze32.com/blog/tag/digital-presence) [ Carrie Berkbuegler ](https://blog.fuze32.com/blog/author/carrie-berkbuegler) 04 August, 2025 #### [Instagram Just Became an SEO Channel: The Game-Changer You Need to Know About](https://blog.fuze32.com/blog/instagram-just-became-an-seo-channel-the-game-changer-you-need-to-know-about) Hold on tight, fellow marketers and content creators. Instagram just pulled a fast one, and it’s a… [Read More](https://blog.fuze32.com/blog/instagram-just-became-an-seo-channel-the-game-changer-you-need-to-know-about) [ Email Marketing](https://blog.fuze32.com/blog/tag/email-marketing), [ Business Growth Strategy](https://blog.fuze32.com/blog/tag/business-growth-strategy), [ Branding](https://blog.fuze32.com/blog/tag/branding), [ Marketing Strategy](https://blog.fuze32.com/blog/tag/marketing-strategy), [ Inbound Marketing](https://blog.fuze32.com/blog/tag/inbound-marketing) [ Carrie Berkbuegler ](https://blog.fuze32.com/blog/author/carrie-berkbuegler) 24 June, 2025 #### [From Seeds to Leads: Marketing Your Landscaping Business](https://blog.fuze32.com/blog/from-seeds-to-leads-marketing-your-landscaping-business) Why Marketing Matters for Landscaping Businesses In an industry where trust is everything (you're… [Read More](https://blog.fuze32.com/blog/from-seeds-to-leads-marketing-your-landscaping-business) [![fuze32logo](https://blog.fuze32.com/hs-fs/hubfs/raw_assets/public/Fuze32Marketing_January2024/images/fuze32logo.png?width=184&height=1101&name=fuze32logo.png "fuze32logo")](https://fuze32.com/) THERE'S NOTHING WE CAN'T DO Let's Work ## [877-999-3215](tel:1877-999-3215) [tel:1877-999-3215](tel:1877-999-3215) - - - - WE'RE ALWAYS RECRUITING • APPLY NOW © 2024, fuze32 Marketing. All Rights Reserved. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Carrie Berkbuegler", "url" : "https://blog.fuze32.com/blog/author/carrie-berkbuegler" }, "dateModified" : "2024-10-08T17:14:31.876Z", "datePublished" : "2023-11-02T14:43:31.000Z", "headline" : "Creating an Inbound Marketing Funnel that Converts", "image" : [ "https://blog.fuze32.com/hubfs/creating-an-inbound-marketing-funnel-that-converts.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.fuze32.com/blog/inbound-marketing-funnel", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.fuze32.com/hubfs/fuze-transparent%20(1)-1.png" }, "name" : "fuze32 Marketing" } } ```