"I Can Do It Myself" ... but Here's Why You Shouldn't

We all have our talents. Some of us are great at math. Some of us are visionaries. Some of us are...

Men Lie... Women Lie... Numbers Don't Lie

In life, men lie...women lie...but numbers... never lie. Good numbers like profit margin and bad...

Why Connected TV is Hot Right Now [eBook]

Connected TV or CTV streaming services are immensely popular right now. So much so that some would...

Connect Your Business with Connected TV [eBook]

In recent years, there has been a significant shift in the way people consume TV content. Long gone...

How to Make Your Audience Love You Like Baby Yoda

From the second Baby Yoda made his first on-screen appearance in The Mandalorian by Disney+,...

I Demand a Recount - When Your Marketing Doesn’t Generate Results You Want

Whether in an election or just in general, sometimes life doesn’t turn out exactly the way you were...

2021 Marketing Trends: Some We Love and Some We Hate

There's something about trends that make us crazy... crazy good and crazy bad. It's like a train...

4 Marketing Lessons We Can Learn from the Kardashians

Whether you love or hate the Kardashian family, you can’t deny that they know what they’re doing...

Truth or Bulls%*! - Marketing Experts Speak

As marketing professionals, we know there are many so-called experts out there who don't know what...

5 Marketing Lessons We Can Learn From Santa

This time of year, there is likely no other person as popular as old St. Nick. The jolly gentlemen...

The Art of Storytelling in Your Business Marketing

Throughout history, information was relayed most often via storytelling. Narratives were passed...

You're Fired: An Exercise in Defining Your Key Differentiator

Competitive Distinction. Key Differentiator. Unique Selling Proposition. Call it whatever you...