In a world of marketing specialists, we’ve created a problem. Everyone is an expert in their individual piece of the puzzle, but no one is stepping back to consider the big picture. No one is organizing and coordinating. As a result, true ROI doesn’t happen because each part only considered its perspective. The problem is a chronic lack of cohesiveness, and in marketing, this is a huge problem. For marketing to ultimately be successful, it must be a coordinated effort between all forces acting on your business.
There are agencies that do SEO, agencies that do content, agencies that offer digital, agencies that specialize in creative or strategy, and more. But in a world of specialists, each individual fights for their own seat at the table and competes to justify why they deserve a bigger piece of the pie. You, the business owner, are left to coordinate and mediate between the individual pieces who are trying to justify their position and compete for more dollars. It can feel a lot like herding cats.
What if there were an easy way to coordinate all your marketing methodology around one cohesive strategy with a coordinated campaign - one that leaves nothing out of the mix.
It would be awesome, right!?
fuze32 was birthed purely out of a response to what we saw happening around us. We watched as business owners struggled to manage all the moving parts and pieces of their campaigns. We sensed their frustration with a lack of consistency and no central focus around which to rally all the aspects of their strategy. Business owners were frustrated, thinking they could hire an agency to handle everything, but that didn’t happen. It meant that the business owner played General Contractor to their own media campaign.
But isn't that what you hire an agency for?
That’s when we vowed that we would be different.
fuze32 is literally named after our singular focus…to fuze everything together into one cohesive and targeted media strategy designed to hit goals, increase revenue, reduce stress, and grow business.
Not only do we manage all aspects of a client’s marketing campaign, but we also bridge the gap between the other aspects of their business. Why? Because failure to do so will undermine the marketing efforts. Call us a little OCD, but we put so much work into our strategy, that we don't want anything standing in the way of results. We boldly go into areas where other agencies are afraid to go (did anyone hear the theme of Star Trek playing just now?).
To prove it, here are five areas we fuze together into a cohesive strategy for clients:
1. Inbound and Outbound Marketing
Raise your hand if you’d love to have an increase in qualified leads coming into your business? For that reason, it’s imperative that we work with your sales team to coach and train them on how to leverage the marketing we do to improve their sales process and close more business. Marketing and sales are two sides of the same coin and if done properly, your sales team should love us. We make sure they do.
2. Marketing Bridge
So what happens when we do all this great marketing for your business, only to have a customer experience undermine all that work. That’s why we sit down with you and examine your marketing bridge. We have an honest conversation to help reveal areas where you can improve that affect customer retention: everything from bad signage to clean bathrooms.
3. Marketing Methodology
Your fuze32 marketing team consists of no less than 3 and usually at least 5 specialists. We work as a team and coordinate efforts so that you get real ROI. We genuinely like each other and really respect the incredible talent that each person brings to the table. We bring our A-game every time we meet to talk about your campaign progress, and discuss what’s working, what isn’t, and what needs to be changed. It’s an honest but humble conversation that makes all the difference when it comes to your marketing ROI.
4. Customer Buying Cycle
Your target consumers are at different stages of the buying funnel at any given point in time. We conduct the research to first make sure we understand your unique buyer’s journey and then craft a strategy to meet the customer at every level. The goal is to attract, engage, and delight customers so that they become an evangelist for you in the marketplace. Coordinating your campaign with this in mind makes all the difference in the world.
The number one mistake we see business owners make is random creative done by lots of different people with no coordination or cohesiveness. When we present a campaign, it includes full creative that is completely integrated with a consistent theme so that you can actually build a brand that consumers will trust. We write, design, and create all the elements you’ll need. We make sure everyone who needs that messaging has it, so no matter where your business is located, you look and sound professional.
So, can we craft a fully integrated marketing strategy, with audio production, video production, media buying, digital marketing, inbound marketing, content marketing, email marketing, social media marketing, graphic design, web design and development, photography, and SEO? Yes, and we’re really good at what we do. We do have specialists in-house…but the difference is that we coordinate them around a common goal - your success. Plus we take the time to work with your team to coach, train and do everything we can to ensure success.
We are fuze32. There’s nothing we can’t do.