The cannabis industry continues to evolve and grow in the US as we speak. Our team is excited to see all the change and opportunities in store for this industry, and have recently touched on some creative inbound strategies for “cannabusinesses” to adopt in order to avoid legal complications and penalties. Because if you own a business or work as a marketer for an industry such as cannabis, you are likely painfully aware of the local and federal regulations and challenges you can run into when trying to effectively market your business. That is why it will be to your advantage to think outside the box when it comes to your marketing strategies and look to educational methods to reach your sales and growth goals.
Why You Should Educate to Sell
As this industry expands, businesses and jobs are created, and hence there’s more demand and interest from the consumer. And at the same time that we have seen this industry expand, we have no doubt seen a huge shift and relaxation in state laws and regulations. Your business may reside in a state that legalized medical and/or recreational marijuana use, but it may come as a confusing surprise to learn that possessing, buying, or selling marijuana is still a federal crime in the United States. The problem is that, despite the liberalization of state laws across the country, federal law still treats marijuana as a controlled substance, exactly like cocaine or heroin. Crazy thought, right?
But the good news is that as laws and regulations relax in more states including ones in the Midwest, more opportunity for new businesses becomes available. That almost certainly means there will be more competition. This makes it important for cannabis businesses to separate themselves from their competitors however they can. Developing and promoting your own custom content that educates customers that are already or will be searching for trusted information will be very likely to buy from your business if you are willing to invest in them first.
How to Set Yourself Apart
Developing valuable, online content housed on your business’s website for educational purposes is a great way to establish authority. Educating your customers will help build a feeling of trust between you and them from the start. And this way, whenever they have a question or concern within the industry, they will think of you first and come to you for a purchase. If they look to you for content once, they’ll keep coming back. What you need to do is produce informative content they find relevant and of interest. Prioritizing educational content on your website will set your business apart by becoming a trusted resource in your industry as well as the local market.
What Kinds of Content Can You Produce?
So, we know it is important to set yourself apart in a competitive, oftentimes complicated industry through quality content. What are some specific examples of valuable content you can provide for potential customers to draw them to your businesses, instead of your competitors? Here are just a few examples:
How-To & FAQ Blogs
Pillar Pages and Landing Pages
Ready to Get Started?
If you are on the cutting edge and are taking advantage of this successful and growing industry, there are, in fact, proven marketing methods that will help you do this, all the while staying compliant with local regulations. Developing valuable content for your customers is one thing, but creating a strategy to make this content effective is another thing. This is where an inbound marketing strategy can be your hero. Inbound marketing strategies led by experienced professionals will develop quality content to educate audiences, in addition to campaigns and systems to promote this content, all coming together to create a unique buying experience that will have your customers coming back for more.
Our team of advertising professionals at fuze32 provides all the benefits of a full-service marketing agency and has years of experience helping businesses grow through strategically crafted inbound marketing plans specifically. We would love to get a conversation started to see how the power of inbound marketing can establish your cannabis-based business’s brand and help your sales soar!