If you’ve ever visited a foreign country but couldn’t speak the language, you know how frustrating it can be. It makes for a difficult time ordering a meal, finding the bathroom, and giving directions to a cab driver. Digital marketing can feel much like the same thing. It has a language all its own. It is a powerful marketing strategy that any business owner and marketer should learn, but it takes some effort. That’s where we can help.
Remember back to the days when computers became portable or when smartphones were new? There was a period of adaptation while consumers learned new ways of doing things. We had to learn a new language - the language of technology. What was once unfamiliar is now second nature.
Digital marketing is no different. Digital advertising strategies have entrenched themselves as powerful and dependable tools in your marketing toolkit, and as such, they require us to be open to learning a new language. To help with that journey, we’ve produced a Digital Dictionary that contains key terms any business owner or marketer should know when it comes to digital advertising.
This dictionary will be an ongoing resource as you become more confident with your digital strategy. It will help you speak the same language as your marketing team or chosen digital agency. You’ll be better able to understand and interpret analytics, which makes you a more confident advertiser. You’ll know exactly what your marketing partner is doing and why, which makes you a wise consumer with consistently better results.
We provide this Digital Dictionary for selfish reasons. Frankly, it helps us help you.
When you have a working knowledge of what we’re doing, there’s no opportunity for misconceptions. We custom design a business’s digital marketing strategy and each campaign is unique to that business because the goals are different. We are fully transparent about what’s working and what’s not - that’s the only way we know how to make adjustments and fine-tune the campaign for maximum ROI…which is part of the beauty of digital marketing.
That’s our promise to you. We’ll never hide results or mislead the interpretation. We’ll always show you what we track and why, and when we make adjustments as the campaign progresses, you can be confident in the decisions that are made. We believe that our relationship should be a partnership. Working with a digital agency is an important decision that starts with understanding.
So, while we never expect you to be the digital expert - that’s what you pay us for - we do want to be sure that you understand what you are paying for and how to interpret the results. We invite you to download the Digital Dictionary and keep it handy.
And by all means, if you have any questions, please let us know. We’re here to help.