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There is no hiding the fact that video is hot right now. More specifically, online video is seeing a continuous surge in popularity in the digital space, and this includes online video advertisements on platforms like YouTube.
So long are the days of businesses relying on traditional video advertisements to market their product or services effectively. With modern video marketing methods like CTV and YouTube advertising, you will be able to reach exactly who you want in the places and spaces where they are already consuming content. YouTube ads, in particular, are a great way to target customers who are consuming YouTube video content at an increased rate.
The Rise of YouTube Entertainment
From its infancy stage, YouTube has seen great success being the leading and dominating pioneer in the online video space. Since its inception in 2005, YouTube has evolved into the most popular video entertainment site globally, as well as the second most popular search engine behind Google.
However, it wasn't until 2007 that YouTube started integrating ads in videos hosted on their platform. Video ads can be seen before, during, or after videos uploaded to YouTube. We've provided some statistics below to highlight just how popular YouTube has become in our modern society.
- Viewers say they're two times more likely to buy something they saw on YouTube.
- Over 70% of viewers say that YouTube makes them more aware of new brands.
- Viewers are four times more likely to use YouTube versus other platforms to find information about a brand, product, or service.
- Viewers 18 and older spend 41.9 minutes per day on YouTube.
- 88.9% of YouTube watch time is viewed on mobile devices.
As statistics have shown, users are definitely not only watching YouTube content on their desktop or laptop. Over the last decade, the integration of the YouTube app to smartphones, tablets, and Smart TV devices has made it possible for audiences to watch their favorite content on the go, as well as in the comfort of their own living room.
How YouTube Ads Help You Reach Your Target Audience
YouTube video ad campaigns run on YouTube through Google Ads. By targeting your video campaigns on YouTube, you can advertise to the right people at just the right time. By using a variety of targeting methods, which are listed below, you can reach specific audiences based on who they are, what they're interested in, and what kinds of video content they're viewing.
Audience Targeting Methods
Similar to CTV advertising, YouTube offers extensive video targeting options like:
- Location
- Language
- Demographics
- Audience Targeting: Who you want to reach.
- User Interests
- Affinity Segments
- Life Events
- Custom Segments
- Content Targeting: Where you want ads to show.
- Specific Channels or Videos
- Topic Targeting
- Keywords Targeting
So, if you are looking to elevate your brand and reach the right customers at the right time, all on the internet's most popular video entertainment site, integrating YouTube ad campaigns into your marketing plan could be a perfect option for your business. Contact our team of digital marketing experts today to get a conversation started and to learn more!
