Online-Video-This-is-Why-It's-Hot

Online Video: This is Why It's Hot

Turn up the heat in your marketing strategy with online video marketing. And we mean online everywhere. Your website, social media, email marketing, and anywhere else your online content takes you. 

It's no secret that consumers use video as an important part of their buying experience and will reward companies who use it with sales. Remember, people like to do business with people they know, like, and trust. Video gives you a way to connect and form relationships like no other media can. With a creative vision and well-thought-out strategy, video content will strengthen your brand, generate new leads, and position you as an industry leader. 

Throughout the last 10 years, videos have taken marketing by storm. Companies large and small are using video because it works. How many times have you stopped scrolling on social media or stayed on a website a little longer to watch a video that interested you? Probably more than you are even aware. Why? Because video is more entertaining than the written word. According to an article by Insivia.com,  one minute of video is equal to, (hold on to your blog), 1.8 million words to your audience. Plus since we are connected to our mobile devices and smartphones all the time, it's time to give customers want they want...and they want videos! According to Google research, half of 18-to-34-year-old YouTube subscribers would drop what they’re doing to watch a new video by their favorite creator.

Quite frankly, marketing with online video is a must-have tool that you need to start using to get the edge on your competition. Speaking of competition, do you know what yours is doing to engage your customers? It just might be video. Take a look at these stats, and get your camera ready! Lights, Camera Action!

  • 51% of marketing professionals worldwide name video as the type of content with the best ROI. (Insivia.com)
  • 52% of marketers say that video helps them build trust with potential customers. (HubSpot.com)
  • YouTube has the best ROI for video content, followed by Facebook and Instagram. (Biteable.com)
  • People watch an average of 16 hours of online video per week, which is a 52% increase in the last two years. (cxl.com)
  • 96% of people have watched an explainer video to learn more about a product or service they are interested in. (cxl.com)
  • 6 out of 10 people would rather watch online videos vs. television. (ThinkWithGoogle.com)
  • 72% of customers would rather learn about a product or service through video. (HubSpot.com)
  • Mobile video consumption rises by 100% every year. (Insivia.com)

Now that you know video is a must-have in your marketing strategy, how do you get started? Don't worry. You don't have to invest in hundreds of dollars of camera equipment and a professional studio to be successful. All you need is a smartphone with a decent camera and a strategy.

First, define your target audience and get to know what makes them tick. Then ask yourself, what am I trying to accomplish with this video? Is it to increase brand awareness, share a customer testimonial, launch a product or sell more event tickets. Then, determine the call to action (CTA) or what do you want a viewer to do after they watch the video. Create a script, practice a few times, and press record. Then share your video message with the online world. 

Are you ready to get started or add to your existing online video presence? Contact our team of dynamite video marketing pros who will show you how this hot and here-to-stay marketing must-have will work overtime for you.

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