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In today's digital world, a website and other digital marketing platforms, such as social media, are vital to having an online presence. In fact, without a focus on these elements, your business would struggle to garner customers.

Yet simply creating a digital presence by building a website and producing videos or a blog isn’t enough. It may be time to move beyond clicks, likes, and followers to achieve a real return on investment (ROI). As your business’s marketing strategy grows and evolves, you'll need to shift from just accumulating followers to making money. Inbound marketing is the “how” behind generating more revenue. You do this by investing in the “next generation” of digital marketing strategies.

Read on to learn more about how to realize a better ROI with a greater focus on inbound marketing.

How-to-track-your-marketing-ROIDigital Marketing 101: Website & Social Media Marketing

Although it used to be an option that you could either choose or pass on, your business now absolutely must have a website and a social media presence. When deciding where to make a purchase, consumers first turn to Google. What they find determines how they respond. Consumers scope out your business’ website and social media pages. Failure to show well unconsciously communicates that you may not be a credible business.

Additionally, you simply cannot build your brand without communicating with your customers. Today, communication is happening via YouTube, LinkedIn, Facebook, Instagram, and all over online. In fact, the average American spends around 24 hours a week online. This number is up from 9.4 hours weekly in the year 2000. Consequently, this provides a great opportunity for you to build your brand. As we’ve stated, though, this is just the beginning.

Digital Marketing 201: Blogging and Videos

Delving into videos and blogging is a more progressive next step and offers your customers something not provided by every business. Posting content will connect your business with consumers in a helpful, friendly, and relevant way. This can include various types of content production, from iPhone videos to professional productions, Facebook Live, or blogs and eBooks.

Attempting to engage with your prospects and customers will put you ahead of the curve although, like anything else, blogging and videos require intentionality and consistency to truly be effective. They are important in gaining followers and increasing engagement, but to truly experience ROI, you can’t stop there.

Digital Marketing 301: Inbound Marketing 

Inbound marketing is the strategy that combines all the aforementioned strategies and takes them up a notch in terms of effectiveness. It takes infrequent, random blogging and video sharing and builds upon it to create a focused strategy that is designed to present content both consistently and professionally.

It leverages your social media presence by giving followers more reasons to return to your profile and engage with your content. The topics you write about and where that message is placed work as part of an overall strategy that puts the right messages in front of the right consumers at the right time. When combined with intentional follow-up, the end result is a trackable ROI with an increased focus on lead generation and sales.


What Now?

To ensure your business is doing the basics well and leveraging the next-generation tools most effectively, contact us at for a free consultation.

Let us evaluate your current position and create a customized plan that will give you more bang for your buck. Don’t underestimate the importance of a focused and intentional inbound marketing strategy. It’s a powerful way to increase not just exposure, but revenue.



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