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Today more than ever before, content is king. A kick-butt blog is one of the best ways to reach potential customers by providing relevant and entertaining information. Keep them coming back month after month to find out what you're going to share with them next. How about a...wait for it...video?
Video marketing is, as Paris Hilton would say, "hot" and an easy way to engage more people. We want to be constantly entertained and creating a short, engaging video and including it in your blog will heat up (thanks Paris) your business.
Get this. Video marketing can increase the amount of time someone spends on your website by more than 100 percent! Videos and other visual content marketing like infographics and photographs break up the text in a blog post keeping the reader interested. If your target audience happens to be Millennials and Gen Z, they want and expect video content to lead them to the call to action. Without video content to help them get the information they are looking for, they will move on to another website that does.
Creating a video takes some time and thought but can be a business game-changer. Have you ever watched a video on a website, YouTube, Instagram, or Tik Tok? The most popular ones are usually short and sweet and include small snippets of digestible information. We're talking two minutes or less! According to Vidyard.com your first videos should be 60 seconds or less. Can you say a hot minute (Paris again)? Facebook recommends that small businesses should keep video messages at 15 seconds when possible. That's because 47 percent of the video's value is delivered in the first three seconds. That says something about our attention spans, right?
Types Of Video Content To Include in Your Blog
- Tutorials & Tips: Short tutorials sharing how to use a product is useful and relevant video content. Camera shy? Video your hands or create a PowerPoint presentation with voice instructions.
- Q & A: Answering questions is the ideal content for a video. Feature one question per video to keep it to the point. End with a CTA, “check back next month when we answer even more questions for you,” to keep them returning to your website.
- Customer Testimonials: People love to hear how a product or service helped someone else. Videos of satisfied customers sharing their positive experiences provide priceless content. Simply ask a loyal customer to help you out.
- Blog Summaries: Greet visitors to your blog through a video welcome. Summarize the main points of a blog in a video, then expand on those points in writing.
Here’s fuze32’s Director of Sales, Carrie Berkbuegler, with important tips on how to create a vlog for yourself that looks and sounds good, and presents you and your business in the best possible way:
How To Create Video For Your Blog (For Beginners)
The great news about creating videos is that you don't have to be a professional videographer to get positive results. Research indicates that the quality of a video isn't important to the viewer. If someone is genuinely interested in your content, they will continue to view it whether it is produced in a professional studio or recorded on a mobile phone camera. Take a look at how to create video for your blog to get you started on your journey:
- Mobile Device/Smartphone: No fancy cameras are necessary for creating a video. People trust authentic content simply recorded on a mobile device.
- Tripod: A tripod is designed to hold your mobile device or camera steady especially for longer videos.
- Microphone: Get clearer audio by using a microphone attachment
- Lighting: Take advantage of natural lighting by a window or outside. Adding a light feature will also improve the video quality.
- Background: Be mindful of what is in the background to prevent the audience from getting distracted.
Are you ready to amp up your blog by adding video content? Contact us today and let's work together to create a strategy that will harness the power of video!
