Christine Lepp

10 Times Salespeople Should Use Content in Their Sales Process

If your salespeople have ever asked for more or better sales collateral to send to prospects, you...

5 Musts For Advertising During Tough Times [VIDEO]

When times are good, it’s easy to advertise. Money is less of a concern; optimism runs high and...

Are You The Industry Expert? Or Is Your Competition?

It's simple: Consumers want to purchase from the "expert" in the industry. Think about it: Would...