Working with a digital marketing agency to reach your target audience, generate leads and increase sales is a good idea overall. However, sometimes, even when reaching out to these agencies, for whatever reason, you still aren’t getting the results you want.Thankfully, you can move to another digital agency to formulate a new digital marketing strategy that works more effectively and helps you meet your goals. Therefore, if you have noted the following signs, it could be time to start thinking about hiring a digital marketing agency that can better help you meet your marketing goals.
1. Website Traffic and/or Online Sales is Waning
Take a look at your current website and online sales. Have you noticed that they are either in decline or plateauing, or not increasing? If your current marketing efforts are not resulting in an increase in website traffic or more online sales, this can be a sign it’s time to find a new agency.
2. No Return on Investment
Another tell-tale sign that it might be time to consider a new path regarding your digital marketing agency is the fact that you aren’t seeing a notable return on your investment. Digital marketing can be expensive. Therefore, it’s important for you to see a notable return on this investment. Otherwise, why bother? Therefore, if you are not seeing a positive return, it might be time to move on from your current marketing agency.
3. No Updates or Reports
A good digital marketing agency will remain in regular communication with you. This will often include timely reports and performance updates on all your marketing campaigns. If you are not receiving this level of service, or have no idea how your current campaigns are doing, this is yet another sign it might be time to hire a new digital marketing agency.
4. Marketing Campaign Does Not Meet Business Goals
Your digital marketing efforts and your overall business goals should never be at odds. In fact, your marketing campaign should be so tightly connected to your overall business goals that it reflects those goals throughout every facet of your campaign. If this isn’t happening in your case, or you feel that your marketing campaign isn’t helping you meet your overall business goals, then it is likely time for you to reconsider your current marketing agency.
5. Poor Customer Service
You should be extremely happy with the level of customer service you are receiving from your digital marketing agency. If you are not, then it could be a sign that you need to consider moving away from your current company and considering other options.
What to Look For in a New Digital Marketing Agency
While there are many factors to consider when looking at a new digital marketing agency, most notably ones that will fill all the gaps highlighted above, the following are some qualities you will want to make sure are present in any new digital marketing company you consider:
Achieving your marketing goals takes a team effort. However, it’s best to employ a digital marketing company that will keep your entire campaign in-house, without outsourcing. From concept to campaign and everything in between including websites, video, social media, and more needs to be handled by the same company.
Any digital marketing company you consider should be transparent. You want to know whom you are working with, and what they have done in the past. You want a reputable brand that will keep you apprised of what’s going on throughout the entire process of overseeing your digital marketing efforts.
Understands Your Budget and Needs
Another important factor to consider is your budget and what you want to accomplish through digital marketing. Any new company you consider partnering with in this endeavor should also understand what you can and can’t do budget-wise and understand what you need in terms of the goals you want to meet.
You want to know you can trust any new marketing agency with your business. You can find out about any agency by reading testimonials from other clients on review sites or on the business’s website. You can even ask a business for references and then contact past clients to find out even more. If a company has been good at its job and served clients well, it will have no problem providing you with the information you need to ensure they are credible.
Finally, when considering a new digital marketing agency, make sure any company you consider has experience overseeing marketing campaigns within your industry. There can be many differences between industries and a cookie-cutter approach to marketing doesn’t work for every brand. Therefore, a good marketing agency will look at each client as unique and offer them a personalized marketing campaign to address their individual needs.
Look For Signs it’s Time to Move on
We understand you might feel an obligation to remain committed to the same marketing agency you have been using for a variety of reasons. In addition, in some situations simply communicating your concerns can help you and the agency resolve any issues. However, if your efforts to make the necessary changes fall flat, that might be the final sign that your best course of action is to begin looking for a new agency. At fuze32, we understand how difficult this process can be and want to help make the change as seamless as possible.
Contact us today to learn more about how we can help you reach your business goals and receive notable results through your digital marketing efforts.