--- title: HELP! My Salespeople Really Struggle with Prospecting description: Discover how Inbound Marketing revolutionizes sales by generating qualified leads, reducing prospecting fears, and boosting revenue. A true game-changer. image: https://blog.fuze32.com/hubfs/Imported_Blog_Media/shutterstock_565647823-1.jpg --- [![fuze32](https://blog.fuze32.com/hs-fs/hubfs/raw_assets/public/Fuze32Marketing_January2024/images/fuze32logo.png?width=183&height=1101&name=fuze32logo.png "fuze32")](https://fuze32.com/) ### Audio Production Services - ### [![audio-production-header-scaled-1-2048x1366](https://blog.fuze32.com/hubfs/audio-production-header-scaled-1-2048x1366.webp) Audio Production fuze32, your destination for Audio Production Services, transforms your audio vision into reality. 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With tailored strategies, we ensure impactful connections and outstanding results for your brand on LinkedIn.](https://fuze32.com/services/digital-advertising/linkedin-ads/) - ### [![digital-ads-featured-image-scaled-1-1536x985](https://blog.fuze32.com/hubfs/digital-ads-featured-image-scaled-1-1536x985.webp) Programmatic Advertising fuze32, your Programmatic Advertising Agency, specializes in data-driven, scalable solutions. 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Our experienced team executes strategies with precision, measures success transparently, and provides ongoing support. Ready to drive real results? Partner with us today.](https://fuze32.com/services/marketing-strategy/marketing-campaign-planning/) - ### [![marketing-reports-scaled-1-1536x1025](https://blog.fuze32.com/hubfs/marketing-reports-scaled-1-1536x1025.webp) Marketing Reports Unlock the power of your marketing data with fuze32. Our expert team delivers in-depth analysis, actionable insights, custom reports, and timely updates to fuel your business success.](https://fuze32.com/services/marketing-strategy/marketing-reports/) ### Media Buying Services - ### [![media-buying-heaqder-scaled-1-1536x979](https://blog.fuze32.com/hubfs/media-buying-heaqder-scaled-1-1536x979.webp) Media Buying Fuel your brand's reach with fuze32, a Media Buying Agency with over 50 years of experience. 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Our experienced team manages the entire process, from concept to strategic placement, ensuring your brand shines on the small screen.](https://fuze32.com/services/media-buying/tv-advertising/) ### Photography Services - ### [![photograhy-featured-image-scaled-1-2048x1310](https://blog.fuze32.com/hubfs/photograhy-featured-image-scaled-1-2048x1310.webp) Photography fuze32, your business photography agency, offers over 35 years of industry expertise to capture the perfect moments for your brand. With a diverse range of services including business, product, sports, and editorial photography, our detail-oriented approach ensures customized solutions that align with your brand image, exceed expectations, and transform your visual narrative.](https://fuze32.com/services/business-photography/) ### Search Engine Optimization Services - ### [![seo-featured-image2-scaled-1-1536x813](https://blog.fuze32.com/hubfs/seo-featured-image2-scaled-1-1536x813.png) Search Engine Optimization Elevate your online presence with fuze32, the SEO experts. Our tailored strategies, including keyword research and content optimization, boost rankings and user engagement. 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With comprehensive market research, expert storytelling techniques, professional production quality, and targeted distribution strategies, we ensure that your videos not only look polished but also deliver measurable results by reaching the right audience at the right time.](https://fuze32.com/services/video-production/) - ### [![video-prodcution-tv-commercials-scaled-1-1536x864](https://blog.fuze32.com/hubfs/video-prodcution-tv-commercials-scaled-1-1536x864.png) Commercial Video Production Elevate your brand with expert commercial video production. Our experienced team crafts tailored, high-quality videos that captivate your audience and drive success. 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My Salespeople Really Struggle with Prospecting - Home - [fuze32 Marketing Blog](https://blog.fuze32.com/blog) - HELP! My Salespeople Really Struggle with Prospecting [ Carla Leible ](https://blog.fuze32.com/blog/author/carla-leible) 03/25/2020 [ Marketing Strategy](https://blog.fuze32.com/blog/tag/marketing-strategy), [ Why Inbound Marketing](https://blog.fuze32.com/blog/tag/why-inbound-marketing), [ Inbound Marketing](https://blog.fuze32.com/blog/tag/inbound-marketing) [0 Comments ](https://blog.fuze32.com/blog/fuze32/blog/help-my-salespeople-really-struggle-with-prospecting#postComment) 2 Minutes It’s a well known fact that one of the biggest fears people have is talking to strangers and asking for money. Combine those two fears in the world of sales and it’s a losing combination. Few and far between are the salespeople that actually enjoy prospecting. Yet, you can’t be successful in sales without it. Here’s an unconventional look at a solution that works.  At the end of the day, sales is a numbers game. You put enough prospective business into your pipeline such that, given your closing ratio, enough business comes out the end that you hit your goals. Do the math: If your sales goal is $100,000 and your closing ratio is 20%...then you must consistently feed $500,000 worth of prospective business into your pipeline to stand any chance of hitting your revenue goals. And pipeline management is like anything else...the better you feed it, the better the outcome. Given your average order size, you can calculate how many prospects you need to have in your pipeline. If your average order is $5,000 for example, your pipeline must have 100 prospects in it. Sound intimidating? It can be. So what’s the solution? You could motivate your salespeople to prospect more. You can write scripts, role play, have dedicated prospecting days, create friendly competition, and offer rewards...all of which are good ideas. However, our experience is that behaviors stimulate quantity of prospects...but too often quality suffers. Salespeople tend to throw stuff on the back of the truck just to meet quota or keep a sales manager off their back. What you really want, ultimately, is not to hit a quota but to bring in more revenue.  While sales IS a game of behavior...the best combination is a healthy balance of quantity AND quality. Here’s where the conversation becomes a bit unconventional. What if there were a way to provide a regular stream of qualified[ leads](https://blog.fuze32.com/fuze32/blog/the-lead-creed-our-promise-to-create-content-that-cultivates-leads) to your salespeople, so that when they followed up, they knew a little about what the prospect was interested in and could adjust their conversation to meet those needs? Sound utopian? It’s not really...and we have the data and the case studies to back it up.    The solution is something called [Inbound Marketing](https://blog.fuze32.com/fuze32/blog/fuze32-what-is-inbound-marketing-in-150-words). Marketing departments have been working for years to do everything they can to provide materials and leads to sales departments: nice websites, up-to-date brochures, even follow-up email campaigns. Inbound Marketing is “next generation”...it’s marketing 2.0.  What’s more, it works.  [The research backs it up](https://www.invespcro.com/blog/how-effective-is-inbound-marketing/). It’s shown that businesses that mainly rely on Inbound Marketing save more than $14 for every newly acquired customer and produce 54% more leads than traditional outbound practices. Why so effective? Because consumer behavior is changing. Consumers go online first, before they contact a business or talk with a salesperson. In fact, 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. And they say it’s working - 79% of companies that have a blog report a positive [ROI](https://blog.fuze32.com/fuze32/blog/an-honest-conversation-about-marketing-roi) for inbound marketing and indicate that a properly executed[ inbound marketing](https://blog.fuze32.com/fuze32/blog/inbound-marketing-growing-beyond-clicks-likes-and-follows-to-real-roi) is 10x more effective for lead conversion than outbound. Crazy, right?! Think of Inbound Marketing as an additional salesperson, one that works constantly to reach potential customers at all phases of the buying funnel BEFORE your salespeople even realize they are in the market.  Sometimes, before the prospect even realizes they are in the market. Using digital technology, Inbound Marketing is like online dating...it notices search criteria online and matches their interest areas with your online information and invites them into a relationship through additional content, [calls-to-action (CTAs)](https://blog.fuze32.com/fuze32/blog/is-your-blog-post-just-a-dead-end-why-calls-to-action-are-necessary), and email updates with more relevant information or offers. When you virtually raise your hand to say you’re interested, a salesperson knows what you’re interested in and can follow-up in a more helpful way.  Granted, it takes time and involves a bit of strategy. Rome wasn’t built in a day, and neither will your inbound strategy. It takes some time to get up and running, to work the Google algorithms and start seeing the numbers move, but once it does, the results are impressive. And to have your salespeople happily working more qualified leads is, as they say, priceless.  [![Ready-to-take-your-business-to-the-next-level](https://no-cache.hubspot.com/cta/default/9486216/95a1a694-52f7-47b1-a5bc-eed7f5d6ea33.png)](https://cta-redirect.hubspot.com/cta/redirect/9486216/95a1a694-52f7-47b1-a5bc-eed7f5d6ea33) --- #### Tag: [ Marketing Strategy](https://blog.fuze32.com/blog/tag/marketing-strategy) [ Why Inbound Marketing](https://blog.fuze32.com/blog/tag/why-inbound-marketing) [ Inbound Marketing](https://blog.fuze32.com/blog/tag/inbound-marketing) #### Share: - [Follow us on Facebook ](http://www.facebook.com/share.php?u=https://blog.fuze32.com/blog/fuze32/blog/help-my-salespeople-really-struggle-with-prospecting) - [Follow us on Twitter ](https://twitter.com/intent/tweet?url=https://blog.fuze32.com/blog/fuze32/blog/help-my-salespeople-really-struggle-with-prospecting&text=HELP!%20My%20Salespeople%20Really%20Struggle%20with%20Prospecting) - [Follow us on Linkedin ](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.fuze32.com/blog/fuze32/blog/help-my-salespeople-really-struggle-with-prospecting) - [Follow us on Pinterest ](http://pinterest.com/pin/create/button/?url=https://blog.fuze32.com/blog/fuze32/blog/help-my-salespeople-really-struggle-with-prospecting&text=HELP!%20My%20Salespeople%20Really%20Struggle%20with%20Prospectingdescription=It’s%20a%20well%20known%20fact%20that%20one%20of%20the%20biggest%20fears%20people%20have%20is%20talking%20to%20strangers%20and%20asking%20for%20money.%20Combine%20those%20two%20fears%20in%20the%20world%20of%20sales[...]&media=https://f.hubspotusercontent10.net/hubfs/9486216/Imported_Blog_Media/shutterstock_565647823-1.jpg) --- [ #### Inbound Marketing Strategy Checklist ##### Previous Post ](https://blog.fuze32.com/blog/fuze32/blog/inbound-marketing-strategy-checklist) [#### HELP! My Salespeople Are Chasing Leads That Don’t Close ##### Next Post ](https://blog.fuze32.com/blog/fuze32/blog/help-my-salespeople-are-chasing-leads-that-dont-close) ### Leave a Reply --- ## Related Posts It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. [ Social Media Marketing](https://blog.fuze32.com/blog/tag/social-media-marketing), [ Inbound Marketing](https://blog.fuze32.com/blog/tag/inbound-marketing), [ AI Marketing](https://blog.fuze32.com/blog/tag/ai-marketing) [ Cathy Atkins ](https://blog.fuze32.com/blog/author/cathy-atkins) 03 October, 2025 #### [How Reddit is an Untapped Goldmine for Marketing Your Business](https://blog.fuze32.com/blog/how-reddit-is-an-untapped-goldmine-for-marketing-your-business) When you think about social media marketing, your mind probably jumps to the usual suspects:… [Read More](https://blog.fuze32.com/blog/how-reddit-is-an-untapped-goldmine-for-marketing-your-business) [ Social Media Marketing](https://blog.fuze32.com/blog/tag/social-media-marketing), [ Inbound Marketing](https://blog.fuze32.com/blog/tag/inbound-marketing), [ SEO](https://blog.fuze32.com/blog/tag/seo), [ Digital Presence](https://blog.fuze32.com/blog/tag/digital-presence) [ Carrie Berkbuegler ](https://blog.fuze32.com/blog/author/carrie-berkbuegler) 04 August, 2025 #### [Instagram Just Became an SEO Channel: The Game-Changer You Need to Know About](https://blog.fuze32.com/blog/instagram-just-became-an-seo-channel-the-game-changer-you-need-to-know-about) Hold on tight, fellow marketers and content creators. Instagram just pulled a fast one, and it’s a… [Read More](https://blog.fuze32.com/blog/instagram-just-became-an-seo-channel-the-game-changer-you-need-to-know-about) [ Email Marketing](https://blog.fuze32.com/blog/tag/email-marketing), [ Business Growth Strategy](https://blog.fuze32.com/blog/tag/business-growth-strategy), [ Branding](https://blog.fuze32.com/blog/tag/branding), [ Marketing Strategy](https://blog.fuze32.com/blog/tag/marketing-strategy), [ Inbound Marketing](https://blog.fuze32.com/blog/tag/inbound-marketing) [ Carrie Berkbuegler ](https://blog.fuze32.com/blog/author/carrie-berkbuegler) 24 June, 2025 #### [From Seeds to Leads: Marketing Your Landscaping Business](https://blog.fuze32.com/blog/from-seeds-to-leads-marketing-your-landscaping-business) Why Marketing Matters for Landscaping Businesses In an industry where trust is everything (you're… [Read More](https://blog.fuze32.com/blog/from-seeds-to-leads-marketing-your-landscaping-business) [![fuze32logo](https://blog.fuze32.com/hs-fs/hubfs/raw_assets/public/Fuze32Marketing_January2024/images/fuze32logo.png?width=184&height=1101&name=fuze32logo.png "fuze32logo")](https://fuze32.com/) THERE'S NOTHING WE CAN'T DO Let's Work ## [877-999-3215](tel:1877-999-3215) [tel:1877-999-3215](tel:1877-999-3215) - - - - WE'RE ALWAYS RECRUITING • APPLY NOW © 2024, fuze32 Marketing. 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