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We all have our talents. Some of us are great at math. Some of us are visionaries. Some of us are analytical. It's important to focus on your strengths for the best results. Running a business requires knowing about lots of different areas: legal, accounting, production, customer service and marketing to name a few. It's nearly impossible for one person to effectively be able to manage all of those areas proficiently. Doing so, however, is a fast road to burnout, mistakes and lackluster results. So while you may want to do it yourself, you really shouldn't.
Take this example. Anyone can cut their own hair. You just need a pair of scissors and a comb. But without the right training and experience, you can make a total disaster of your hairstyle. The same thing is true for most anything today. Simply Google what you are looking for or ask Alexa a question and instantly a handy how-to-do x, y, z is at your fingertips. But, the big elephant in the room is, just because you can do something, doesn't mean you should. Chances are after you finish your DIY haircut, you'll be on the phone PDQ making an emergency appointment with your favorite hairstylist. It's important to build your team of trusted. professionals with expertise in each critical area, and then let them go to work for you.
Why not do it yourself?
1. Knowledge Gap
Exceptional leaders realize they are not experts in every single area of business. By tapping into others with expertise, they can bridge the gap between what they know and what they don't. Outsourcing brings others to the table who fill the missing experience, expertise, or knowledge gap. This allows them to focus on other areas of the business they know, and leave the others in the hands of experts to help them make their business grow and succeed.
2. Time Gap
Time is precious...time is also money! You've probably said this a million times. "If I just had more time," Strong leaders recognize and value their time. They understand that time is money and by spreading themselves and their tasks too thin, important things will fall through the cracks, or gaps, in this case. The time gap will eventually catch up with you and bite you in the *&#! You'll either find yourself behind the eight-ball or completing a task haphazardly and in a hurry just to get it done. Not so smart, right? Delegate projects and tasks to other professionals who have the time and expertise to get the job done right. Plus, by planning ahead and working collaboratively with others, your business will grow throughout time.
3. Control Gap
Now let's talk about the power of letting go...or not letting go. This is referred to as the control gap. Leaders recognize they must surround themselves with people who they trust to get the job done. Are you a control freak? You probably are and don't even realize it. "No one can do it better than me." This is not true. There are some people who can do it better than you and they are ready to help you look great and strengthen your business. Leaders, especially entrepreneurs like to be in control of everything in their business. This is a daunting dilemma that causes anxiety stress and worse, failure. The bottom line, for your bottom line, is to delegate or outsource projects and tasks to others who have the knowledge, skills, and talent that you lack...or don't have time to focus on anymore. It might be difficult at first to let go, but after you see the positive results, you'll wonder why you didn't close that control gap earlier!
The team at fuze32 is ready to work with you to determine which strategic and creative concepts will work the best for you. Our team of dedicated experts will help you get the most bang for your marketing buck. Contact our marketing agency today for a free consultation and let's close those gaps together!
