We’ve previously talked about the importance of blogging and its role in generating leads and establishing thought leadership. But what about premium content? What is it? Does your business really need such content in addition to blog posts? Below, we’re giving a short and sweet definition of premium content and diving into some reasons that your business will not want to ignore this powerful form of content in your inbound marketing strategy!
What is Premium Content?
Premium content refers to any type of content that is considered to be a “step above” a blog post. Typically, this means that it offers more information or takes a deeper dive into a problem or solution. The following are all examples of premium content:
- Case Studies
- Product Guides
- Research Studies
- And more!
One of the most important differences between premium content and blog posts is that premium content usually must be “purchased” by a consumer. No, we’re not talking about money. Consumers must “pay” for premium content with their information. That is, they must provide their email, first and last name, and whatever other personal information that a business requires.
Once this information is inputted, something amazing happens… A lead is formed! But not just any lead! A warm lead who is metaphorically “raising their hand” to alert your business of their interest in your industry, products, or services. This means that when your marketing and sales teams follow up with these leads, they will be much more inclined to listen, as they have taken the time to educate themselves on their own and likely, deepen their interest in your business (before you ever even reach out!).
Want to learn more about premium content, its benefits, and its role in inbound marketing? Check out our eBook below (yep, an example of premium content itself!) to learn more.