.webp)
According to Tech Client, you have a 434% higher chance of being ranked highly on search engines if you have a blog. Whoa!
Business blogging is a critical element of any inbound marketing strategy and the benefits go beyond search engine rankings. Publishing quality content establishes your business as a thought leader and builds trust with your audience. Great content educates and engages readers, and provides for very shareable social media posts, which drive more visitors to your site. Did we mention leads? Based on research from HubSpot, marketers who prioritize blogging, get 67% more leads than those who don’t! Those are quality leads that you can continue to nurture and convert.
But believe it or not, there are a few blogging offenses that are worse than NOT having a blog at all. So, if you’re going to invest the effort into building a blog, make sure to avoid these “no-no’s!”
1. Having a blog that blatantly self-promotes
Google receives over 63,000 searches per second on any given day. Many of those searches are seeking information. Information that will help the user solve a problem or answer a question. You have answers! Blogging is the perfect avenue to demonstrate your authority on issues related to your business. Help readers with what’s challenging them. Yes, it’s okay to have a call-to-action (CTA) at the end of your post that introduces some of your offerings, but don’t make it your main focus.
2. Having a blog that doesn’t say much
We’ve all seen this. You’re searching and find a title that looks like it meets your needs to a “T.” Only to find out it’s just fluff. That doesn’t build trust with your reader, but it WILL likely result in that visitor never returning!
3. Having a blog without publish dates
When you include publishing dates in your business blogging, you demonstrate consistency and establish that you're a reliable and constant source of quality information.
4. Having a dead-end blog
For a blog to generate results, it should invite readers to take action. Invite them to share your post, connect with you on social, subscribe, or share their contact information in exchange for more high-quality content – maybe an eBook, case study, or how-to guide. Without a CTA, you can’t build connections and foster loyalty.
5. Having a blog without keywords or keyword phrases
What words or phrases does your company want to rank for? Knowing your audience and their needs will help you determine what they are searching for. Having a solid SEO strategy also makes it easy for search engines to find you.
6. Having a blog that nobody sees
What’s the point of fabulous content if nobody reads it? Promote it! Make sure your content is shareable via social channels (don’t just post once and forget about it forever!), include it in your email marketing, link to your content in other sections of your site, and even consider curating your content.
When your business blogging aligns with your company objectives, shows your personality, and provides value to your readers, you win! Creating quality content can be a challenge and that's why TopRank says, 64% of B2B marketers outsource blog copywriting. Don't have the time or expertise to start blogging or adhere to best practices? Talk to the marketing pros at fuze32!
