If you’ve ever thought, “I’m spending all this money on advertising...what the heck am I getting?!” ... you’re not alone. So many businesspeople perceive advertising as a necessary evil, primarily because of the perceived difficulty in tracking results. We believe in marketing accountability. That's why we stepped up to the plate and published this Comprehensive Guide to Monitoring and Tracking Marketing ROI.
Advertising can be expensive, sure, but it should be an investment - it's only costly when it doesn't generate results. It can be frustrating for everyone when money goes out with no real evidence of whether it’s working.
When that happens, business owners can be tempted to cut advertising, not realizing they are only undermining the entire process in doing so. To help alleviate the frustration and help business owners better perceive advertising as an investment, we’ve created this eBook as a free resource to help marketers and business owners better understand marketing ROI.
At fuze32, we believe in advertising accountability. We know that it’s easy to track results if you understand how to do so. Our goal is to teach business owners that advertising does work in a tangible and verifiable way.
Advertising is ultimately about attracting new customers and maintaining current ones. Your advertising ROI helps you see just how well your investment is paying off. You’re comparing what you spent on your campaign and then comparing it to the results it achieves and ultimately, to the amount of money it generates. With so many options available, it’s tough to know what to track and how to determine if the campaign is moving the needle in the right direction. That’s why it’s critical to start with the end in mind.
This ebook will give you:
8 Tips For Building a Solid ROI Foundation
4 Non-Negotiable Rules for Preventing Advertising Failure
Key Metrics You Should Be Paying Attention To
And much more!
Time well spent? We think so. After all, marketing should be an investment...one that is specifically designed to help your business grow.