Does a social media presence correlate with Search Engine Optimization (SEO)? Yes and no. Don’t worry, it will all make sense after we delve into the topic below. Incidentally, Google has denied social media presence has any impact on site ranking. Instead, they say it’s the interaction or engagement around these social media posts that do the most good. So let's get started...
The following are facts about social media and social media links and how they relate to SEO, affecting Google site rankings:
Here’s what we know, Google considers social media pages the same way it does regular content or posts. It’s worth noting that a piece of content that is frequently shared will be considered credible. However, the simple act of sharing isn’t enough to ensure Google algorithms find your post. Instead, Google takes note of when this content or social media post promotes interaction and/or comments. Therefore, when a post has a lot of followers, this doesn’t necessarily affect SEO, but if they are shared on social media, this can encourage better SEO. In other words, it’s all about engagement, not necessarily the amount of followers.
When someone searches for your business, your social profiles should pop up. In fact, your social media presence is vitally important and can even serve as a secondary website for your business. Stay active on these pages, producing credible and regular content to boost your rank.
Your social media channels have their own form of SEO. When you post on social media, using hashtags or you hit on a trending conversation, you will improve your SEO ranking, specific to your social media channel. It’s also a good idea to add pleasing videos.
If you are wondering what all the above information means in a practical sense, to put it simply, the following is the correlation between SEO and your social media channels:
Now that you have learned everything listed above, here’s a helpful step-by-step breakdown of how to utilize social media as it relates to SEO:
While SEO is a piece of your overall social marketing strategy, it should not take precedence as the driving force. In addition, it’s immensely important that you focus on creating high-quality content that encourages genuine sharing. Your number one focus should be your Google ranking. Therefore, while it’s smart to incorporate social media, it’s important that you don’t put all your eggs in that basket in terms of SEO. If you need help creating content, publishing pieces, or promoting social media posts, contact us at fuze32. Let us handle your social media and SEO while you keep making your business exceptional!