When executed correctly, an inbound marketing strategy can take a business's lead generation, organic traffic, and SEO ranking to new heights. The catch here is that inbound marketing is an art form that requires much involvement and attention to detail in order to see real results over time.
So, what are some of the top factors of a quality and effective comprehensive inbound marketing strategy? We'll go into more detail below.
From managing blog content, email marketing, contact information, automated workflows, and more, an inbound marketing strategy can be a lot to manage. This is why inbound software systems like HubSpot are almost always essential.
Teamwork is essential when it comes to inbound. It is almost impossible to execute an inbound marketing strategy alone, and a team of professional support can help you come up with creative ideas that will help your business reach its goals and objectives.
There is an endless plethora of written content on the internet. Because our minds are so inundated with various forms of content all day, we can spot lackluster easily. Not only can we spot it, but Google can spot it as well, and will mark your website accordingly.
It's hard to be successful if you don't know what you want your business to be known for. By researching and targeting specific keywords pertaining to your products and services, and in relation to what you can see people commonly searching for already, and thus creating content around those words, you will be better able to pop to the top of your customer's Google search results.
Formatting the content living on your website is not only important to create a positive reading experience for your audience but in order to see a better response from Google as well. This is because bots are constantly scrolling your website to grade it.
Your content and overall inbound strategy could be amazing, but if you don't have a well-designed, easy-to-navigate website, your visitors will likely be put off right off the bat. Your website is the number one way your business can make a great first impression, and it only makes sense that you would want that to be a good one.
Your content is almost useless if you don't have at least one action step for your audience to take as a result. Otherwise, you run a big risk of losing a sales lead. Always have a CTA (call-to-action), no matter what form of content you are posting, is vital.
We can go on about the importance of quality and consistent blog content published on your business's website. Premium content is a step up from this, being gated content that customers must enter their contact information for in order to receive for free.
When it comes to inbound and content marketing in general, words will only take you so far. Quality content will also need to be paired with quality photos and graphic design as well. If you want to take it to the next level, you can embed video into your blog posts as well.
When using the right software, the ways you use email marketing within your inbound marketing strategy are virtually endless. From creating a calendar of curated email messages to send to your database, to automated workflows, email marketing allows you to create customized touchpoints for your audience.
There you have it. As you can see, a lot goes into an effective inbound marketing strategy. That is why our second point in the list above is so important. If you are interested in learning more about partnering with our team of inbound marketing professionals at fuze32 Marketing, reach out to our team below to schedule a free 20-minute consultation. Or, feel free to download our free inbound marketing eBook guide below!