In a recent customer survey, the top challenge business owners said they face in marketing and advertising is figuring out how to measure results. After all, advertising is an investment of time and effort…and any good investment should result in ROI. But the path to success in marketing isn’t always clear. Certainly, increased revenue is a sign that things are trending in the right direction, but are there other ways to measure success? How do you know it’s working?
Tracking the results of your advertising involves having an honest conversation with your marketing partner. Unfortunately, we find that many business owners and marketing partners don't have a healthy dialogue about what's working and what's not.To help make sure that vital conversation occurs, Director of Sales Carrie Berkbuegler discusses how to work with your marketing team to track advertising success: