Have you ever been online and realize a nearby company knows your location? It can seem like you are being monitored by “Big Brother,” or are under surveillance by the government like Will Smith was in the movie “Enemy of the State.” It’s actually nothing like that. In reality, geofencing is not nearly as imposing as you might assume and is really pretty cool. It is explained rather simply as follows: geofencing and location-based technology is the how behind locating a customer. As a business owner, you can use this technology to reach local customers, driving them closer to your business through various offers. In fact, geofencing can help you increase local sales and promote foot and website traffic alike. By now you are probably wanting to know a bit more about this game-changing tech…
This is basically a virtual fence that surrounds various geographical areas, hence the name geofencing. Within this virtual boundary, you can target anyone and everyone who comes into the predetermined area via location-based apps. The impressions are served on location-based apps only. This can also be used to recruit needed employees. For example, a hospital that needs to hire nurses can utilize geofencing to discover where they currently work within health care facilities, nursing homes and hospitals, etc. This information will allow the hospital to personalize an employment ad by marketing directly to these nurses. Hint: Offering a sign-on bonus can also be a great way to ensure your ad stands out if you are using geofencing for recruiting purposes.
You set up geofencing through mobile applications like iOS reminders. This allows you to select an address or location where you send a specific alert or notification. Geofencing uses either global positioning system (GPS) or radio frequency identification (RFID) to send active alerts. Location services have to be turned on for customers to get these. Passive alerts, conversely, always go through if users have either WiFi access or their cellular data turned on.
There are many benefits to this type of technology, a few of which are listed below:
Now that you know the many benefits of geofencing and how it can enhance your current market strategy, are you ready to use it to increase local leads? Geofencing effectively targets those customers in your area who might have been considering shopping at your competitor’s store. Suddenly, they see your ad, and then choose your business instead. If you aren’t sure how to get started, schedule a consultation with fuze32 to learn how we can create a geofencing and digital targeting strategy that’s right for your business and will drive results.