Video marketing is a very important part of any content marketing strategy. Video marketing is creating videos to promote and market your product or service, communicate with your audience, increase engagement online through your website and social media platforms, build and strengthen your brand, and educate customers about who you are. Video brings your product line and brand to life more effectively than other content can and provides a more personal connection with your audience.
If you aren't using video, right now is the perfect time to begin. More than 45 percent of people on social media watch more than one hour of Facebook or You Tube videos each week. Consumers will stay on a website 2.6 times longer when there is video content, and while searching for local products or services, 44 percent of people viewed an online video. In addition, four times as many people would rather watch a video about a product than read about it and more than 50 percent of people want to see videos from brands. These are staggering statistics and make a solid case for using videos to enhance your marketing.
Everyone, at any age likes to be entertained. Remember when you were in elementary school and how exciting it was when the teacher played a video in the classroom? It's exactly the same, if not stronger today. Research indicates that video content is 50 times more likely to drive organic search results than plain text. Plus in today's on the go lifestyles, where everyone searches for future purchases on their mobile devices and smart phones, videos can make a huge impact on your bottom line. Online search engine giants, YouTube and Google are what your existing potential customers are using to research and find answers to their questions about products they want to buy. There are approximately five billion YouTube videos viewed every day, many of these searches are to find out about a product or service.
Videos have a big impact in the purchase-decision process. According to research, 90 percent of consumers interviewed said they viewed an informational video to learn more about a product or service. In addition, 90 percent of consumers interviewed reported that watching videos were helpful in their buying decision. Videos can help potential customers find you so you can help them find what they need.
These are pretty powerful statistics especially considering that creating videos is just as easy as writing copy and taking a photo. You don't have to hire an experienced video department, buy hundreds of dollars worth of camera equipment and have a photo journalism degree to create effective videos. All you need is your smart phone or mobile device. According to research, consumers prefer lower quality video over high-quality video because it seems artificial and "inauthentic." Videos will help you tell your story better, will create a personal connection better than plain text ever could.
Here's fuze32's Director of Sales Carrie Berkbuegler with more on the latest trends in video technology: