Are your salespeople underperforming? We’re not saying you should start to point fingers one by one or hang up a “Wall of Shame” in the office, but think about it: Which of your current salespeople are consistently struggling to generate warm leads out of cold calls? Which of them can’t seem to convert leads, even warm leads, due to a lack of information or some other recurring obstacle?
And now, while considering the convicting saying, “A chain is only as strong as its weakest link,” think about things from a more team-oriented perspective. Reflect on your entire sales staff as a whole and ask yourself:
If you’re reading this and feeling a little defeated, don’t worry! We get it! The truth is: Our parent company, Zimmer Communications, has been there too. We’ve analyzed our sales teams, faced some pretty daunting realizations, and had to formulate a plan to rise above such seemingly insurmountable odds. But through all of that, we discovered something: There’s hope!
Inbound marketing was (and still is) our hope of reviving our sales and, consequently, our marketing departments. Inbound marketing provides a tried and true formula for resuscitating lifeless sales teams into lead-generating machines who are viewed as expert advisors. Here are some highlights of what inbound marketing can do for your sales team:
Does inbound marketing sound like the right solution for your underperforming sales team? Not sure how you’ll implement it or budget for it? Consider replacing your worst-performing salesperson with a solid inbound marketing strategy. Take another look at the benefits above. Can you really risk putting up with a lackluster sales team when the tried and true promises of inbound marketing are knocking at your business’ door?
Still have questions? Want to know more about what an inbound strategy would look like? Take a look at our eBook below and learn more specifically how inbound marketing can help transform your underperforming sales team into a lead-generating machine!
Originally published 6/13/19 - Updated 7/31/23