This blog has been updated since its previous publish date of 3/29/2021.
According to a report by the Association of National Advertisers on the State of Connected TV Report 2020, the number of households using Connected TV is growing rapidly, and expected to reach 82% of the population by 2023. As viewers and marketers alike lean in to the benefits this technology provides and look to capitalize on its growth, they naturally have lots of questions. In this video, fuze32's Digital Marketing Specialist, Rachel Perrone, discusses the most frequently asked questions related to CTV.
As more and more advertisers are looking at Connected TV as a more effective alternative to network and cable television options, there are commonly asked questions we feel it important to discuss and make available to anyone considering a CTV campaign. In this video, Rachel discusses the following topics:
1. What is Connected TV?
2. Who will see my ads?
3. What tracking is available? How do I know where my ads will show?
4. Will users watch my ads?
5. What if I don't have a TV ad?
Bottom line, we are in the midst of a very basic shift in viewing habits - in how and what people are watching on television. With all the advancements and flexibility in technology, viewers of all ages are turning to digital options and on-demand watching. The number of households that already own a CTV device is increasing at an astounding pace. The time is now to include it in your marketing plans, as it will only continue to evolve and improve. With benefits like increased target-ability, efficiency and track-ability...US advertisers are set to invest a projected $6.94 billion on CTV. That number is anticipated to grow to $14.12 billion by 2023. The demand for CTV has clinched its position as a solid option for advertisers looking to generate ROI.
To learn more, download our free e-book, "Connect Your Business with Connected TV" by clicking on the link below.